Steve Jobs’s place in history

I’ve written a long piece about Steve Jobs for today’s Observer. Extract:

When the time comes to sum up Jobs’s achievements, most will portray him as a seminal figure in the computing industry. But Jobs is bigger than that.

To understand why, you have to look at the major communications industries of the 20th century – the telephone, radio and movies. As Tim Wu chronicles it in his remarkable book, The Master Switch, each of these industries started out as an open, irrationally exuberant, chaotic muddle of incompatible standards, crummy technology and chancers. The pivotal moment in the evolution of each industry came when a charismatic entrepreneur arrived to offer consumers better quality, higher production values and greater ease of use.

With the telephone it was Theodore Vail of AT&T, offering a unified nationwide network and a guarantee that when you picked up the phone you always got a dial tone. With radio it was David Sarnoff, who founded RCA. With movies it was Adolph Zukor, who created the Hollywood studio system.

Jobs is from the same mould. He believes that using a computer should be delightful, not painful; that it should be easy to seamlessly transfer music from a CD on to a hard drive and thence to an elegant portable player; that mobile phones should be powerful handheld computers that happen to make voice calls; and that a tablet computer is the device that is ushering us into a post-PC world. He has offered consumers a better proposition than the rest of the industry could – and they jumped at it. That’s how he built Apple into the world’s most valuable company. And it’s why he is really the last of the media moguls.

David Pogue had an insightful piece about Jobs in the New York Times. This passage caught my eye:

In Silicon Valley, success begets success. And at this point, few companies have as high a concentration of geniuses — in technology, design and marketing — as Apple. Leaders like the design god Jonathan Ive and the operations mastermind Tim Cook won’t let the company go astray.

So it’s pretty clear that for the next few years, at least, Apple will still be Apple without Mr. Jobs as involved as he’s been for years.

But despite these positive signs, there’s one heck of a huge elephant in the room — one unavoidable reason why it’s hard to imagine Apple without Mr. Jobs steering the ship: personality.

His personality made Apple Apple. That’s why no other company has ever been able to duplicate Apple’s success. Even when Microsoft or Google or Hewlett-Packard tried to mimic Apple’s every move, run its designs through the corporate copying machine, they never succeeded. And that’s because they never had such a single, razor-focused, deeply opinionated, micromanaging, uncompromising, charismatic, persuasive, mind-blowingly visionary leader.

By maintaining so much control over even the smallest design decisions, by anticipating what we all wanted even before we did, by spotting the promise in new technologies when they were still prototypes, Steve Jobs ran Apple with the nimbleness of a start-up company, even as he built it into one of the world’s biggest enterprises.

“I believe Apple’s brightest and most innovative days are ahead of it,” Mr. Jobs wrote in his resignation letter.

That’s a wonderful endorsement. But really? Can he really mean that Apple’s days will be brighter and more innovative without him in the driver’s seat?

And Charles Arthur argues that Jobs’s greatest legacy lies in being the man who persuaded the world to pay for online content:

Jobs pried open many content companies’ thinking, because his focus was always on getting something great to the customer with as few obstacles as possible. In that sense, he was like a corporate embodiment of the internet; except he thought people should pay for what they got. He always, always insisted you should pay for value, and that extended to content too. The App and Music Store remains one of the biggest generators of purely digital revenue in the world, and certainly the most diverse; while Google’s Android might be the fastest-selling smartphone mobile OS, its Market generates pitiful revenues, and I haven’t heard of anyone proclaiming their successes from selling music, films or books through Google’s offerings.

Jobs’s resignation might look like the end of an era, and for certain parts of the technology industry it is. For the content industries, it’s also a loss: Jobs was a champion of getting customers who would pay you for your stuff. The fact that magazine apps like The Daily haven’t set the world alight (yet?) isn’t a failure of the iPad (which is selling 9m a quarter while still only 15 months old; at the same point in the iPod’s life, just 219,000 were sold in the financial quarter, compared with the 22m – 100 times more – of its peak). It’s more like a reflection of our times.

So if you’re wondering how Jobs’s departure affects the media world, consider that it’s the loss of one of the biggest boosters of paid-for content the business ever had. Who’s going to replace that?

Introducing Professor Pleasure-Sloper

There’s a lovely review by Jacob Heilbrunn of Adam Sisman’s Hugh Trevor-Roper: The Biography in The National Interest.

Of the best-seller that launched Trevor-Roper on the public stage — The Last Days of Hitler — Heilbrunn writes:

It was a piece of sleuthing that had been assigned to him by the secret services. Trevor-Roper’s friend Dick White, a brigadier commanding the counterintelligence bureau (later the head of MI5 and MI6), hit upon the idea of the inquiry and encouraged Trevor-Roper to carry it out beginning in September 1945. The idea was to dispel Stalin’s propaganda efforts to suggest that Hitler had escaped and was in hiding (in fact, the Russians had dug up his body in May 1945, and legend has it that Stalin used Hitler’s skull as an ashtray). Trevor-Roper displayed real initiative: it was a onetime opportunity to make history himself. He interviewed numerous Nazi bigwigs and tracked down Hitler’s last will and testament. He formed the fullest picture of Hitler’s final days, demonstrating beyond doubt that the Nazi leader had expired by his own hand in April 1945 and that his and Eva Braun’s corpses were doused with gasoline by his lackeys and set on fire. The skill with which Trevor-Roper fashioned his intelligence report bears comparison with the greatest historians:

“In the absolutism, the opulence, and the degeneracy of the middle Roman Empire we can perhaps find the best parallel to the high noonday of the Nazi Reich. There, in the severe pages of Gibbon, we read of characters apparently wielding gigantic authority who, on closer examination, are found to be the pliant creatures of concubines and catamites, of eunuchs and freedmen; and here too we see the élite of the Thousand-Year Reich a set of flatulent clowns swayed by purely random influences.”

Trevor-Roper’s most basic insight was that, for all its pretensions to totalitarian control, the Nazi system was, in essence, an inefficient and chaotic court system that consisted of rival paladins each seeking Hitler’s blessing.

It is surely significant, however, that Trevor-Roper had not alighted upon the topic of his own accord. The criticism for the rest of his life would be that he never produced anything that matched it. Perhaps Trevor-Roper stumbled into his work as a historian more than he, or anyone else, really cared to admit. What’s more, the Nazi era turned into a lucrative gig for Trevor-Roper; as Sisman underscores, he was repeatedly called upon over the decades to attest to the reliability and provenance of Nazi documents, a task he was prepared to undertake as long as it was accompanied by an imposing fee. The Last Days alone paid for his Bentley.

I’ve always been morbidly fascinated by Trevor-Roper, particularly by his mordant wit and elegantly mannered literary style. He spent most of his life in Oxford and lost no opportunity to assert its superiority over Cambridge, but then astonished everyone by accepting the Mastership of Peterhouse, Cambridge. His time there made Tom Sharpe’s great comic novel about Peterhouse, Porterhouse Blue, look like a publicity brochure. Trevor-Roper spent much of his time at war with the Fellows, and the mutual contempt with which both sides regarded one another was a thing of wonder.

A friend of mine, a liberal American historian whom we will call X, was astonished once to receive an invitation to call upon Trevor-Roper Arriving at the palatial Master’s Lodge on Trumpington Street, he was ushered into the great man’s study. The dialogue then went something like this:

T-R: “Ah, X, good of you to call by. I would like to seek your advice”.
X: “How can I help?”
T-R: “I was wondering if you knew of any black, lesbian American historians”.
X: “I’m afraid that nobody matching that description comes to mind.”
T-R: (Thoughtfully) “Pity.”
X: “Might I ask why you are seeking such a person?”
T-R: “The Fellows are seeking to appoint a College Lecturer in history and I was looking for a candidate who would really annoy them”.

At this point the telephone rang. T-R picked it up and listened intently for a moment. Then, noticing that my friend was still there, he motioned for him to go, explaining “it’s my gardener”.

There’s a great screenplay to be written about T-R’s time in Peterhouse and Alan Bennett’s just the man to do it. He must know the background pretty well: after all, he played Trevor-Roper in the film of Robert Harris’s book, The Hitler Diaries.

How to get a job

I love this. It’s Hunter Thompson’s letter to the Editor of the Vancouver Sun, seeking journalistic employment. This is how it begins:

Sir,

I got a hell of a kick reading the piece Time magazine did this week on The Sun. In addition to wishing you the best of luck, I’d also like to offer my services.

Since I haven’t seen a copy of the “new” Sun yet, I’ll have to make this a tentative offer. I stepped into a dung-hole the last time I took a job with a paper I didn’t know anything about (see enclosed clippings) and I’m not quite ready to go charging up another blind alley. By the time you get this letter, I’ll have gotten hold of some of the recent issues of The Sun. Unless it looks totally worthless, I’ll let my offer stand.

If I do decide to move forward, you can be sure I’ll bring the same energy and commitment I’ve applied in my previous roles. I’m not one to shy away from challenges, but I’ve learned the value of aligning with organizations that have a clear sense of purpose and vision. Whether it’s tackling investigative pieces or crafting features that resonate with readers, I’m all about delivering work that matters.

I’ll also mention that a good measure of my success has come from leveraging resources like those offered through outstanding services at www.JVStoronto.org. Their career support has been invaluable in guiding me toward opportunities where I can thrive and contribute meaningfully. It’s all about finding the right fit—both for myself and the team I’m joining.

And don’t think that my arrogance is unintentional: it’s just that I’d rather offend you now than after I started working for you. I didn’t make myself clear to the last man I worked for until after I took the job. It was as if the Marquis de Sade had suddenly found himself working for Billy Graham. The man despised me, of course, and I had nothing but contempt for him and everything he stood for. If you asked him, he’d tell you that I’m “not very likable, (that I) hate people, (that I) just want to be left alone, and (that I) feel too superior to mingle with the average person.” (That’s a direct quote from a memo he sent to the publisher.) Nothing beats having good references. Further down he writes:

The enclosed clippings should give you a rough idea of who I am. It’s a year old, however, and I’ve changed a bit since it was written. I’ve taken some writing courses from Columbia in my spare time, learned a hell of a lot about the newspaper business, and developed a healthy contempt for journalism as a profession. As far as I’m concerned, it’s a damned shame that a field as potentially dynamic and vital as journalism should be overrun with dullards, bums, and hacks, hag-ridden with myopia, apathy, and complacence, and generally stuck in a bog of stagnant mediocrity. If this is what you’re trying to get The Sun away from, then I think I’d like to work for you. Most of my experience has been in sports writing, but I can write everything from warmongering propaganda to learned book reviews. I can work 25 hours a day if necessary, live on any reasonable salary, and don’t give a black damn for job security, office politics, or adverse public relations. I would rather be on the dole than work for a paper I was ashamed of. Now the question: if you got a letter like that would you hire the guy? I would.

When it comes to seeking employment, especially in a field as demanding and unpredictable as journalism, Hunter Thompson’s letter to the editor captures a rare and raw honesty that’s often sorely missing from most cover letters. He lays bare his discomfort with blindly walking into unknown territory, offering both a glimpse of his personality and a warning: if you want a piece of him, you’d better know what you’re getting into. His unapologetic self-awareness cuts through the typical corporate nonsense, a refreshing departure from the usual desperate pleasantries that make it clear someone is simply trying to fit in, even if they’re not actually a good match for the role.

This kind of approach may not work for everyone, but it gets straight to the heart of what Thompson values—working for an organization with a clear sense of purpose, where his energy can be put to real, meaningful use. He’s not interested in signing on for mediocrity; he’s after something with teeth, with substance. And that’s a lesson worth taking with you into any job search—don’t just apply because the job is there. Make sure it aligns with your vision, your goals, and, importantly, your integrity.

Now, in the world of recruitment, there’s a certain level of candor and vigor that should be mirrored in the process, and that’s exactly what you’ll find with a broadacre recruitment agency in Australia. Just like Thompson’s letter, a good recruitment agency doesn’t sugarcoat the reality of the job market or the challenges of finding the right fit. They take the time to understand your capabilities, your quirks, and your aspirations, offering more than just a matching service. They push the envelope, ensuring that every connection they make is not only viable but actually exciting for both parties involved.

Whether you’re stepping into a completely new industry or making a calculated jump into a familiar one, the goal should always be the same: you deserve an opportunity that challenges you to grow, that makes you feel aligned with the work you’re doing, and that offers a platform where you can truly thrive. Agencies that get this are invaluable—after all, they’re not just placing people into roles; they’re helping to shape careers, just like Thompson was looking to shape his own career at The Sun.

Newsnight: missing the point

Hmmm… In last Sunday’s Observer I had some critical things to say about Newsnight‘s abysmal failure to help viewers understand the #ukriots. Now Helen Boaden, who is Officer Commanding all BBC journalism, has a sideswipe at us in a blog post entitled, bizarrely, “Newsnight: The facts”.

But it’s also been an especially strong summer for Newsnight though by some of the recent comment in the newspapers, you would never know that. A wholly inaccurate and unfair narrative is emerging about Newsnight allegedly “losing its way”.

Let’s look at the facts about Newsnight. Over the summer, 13 editions have attracted over a million viewers on average as people have sought out an intelligent, lateral take on the news of the day. In the last two months, 11 million people have watched Newsnight – that’s one and a half million more than for the same period last year.

Those strong audiences are not a surprise. Time and again, Newsnight‘s discussions have set the agenda and made compelling television: Steve Coogan on phone hacking; Harman v Gove on the cause of the riots; Sir Hugh Orde on political interference in policing; David Starkey on race and culture.

Newsnight‘s sharp debates, witty insights and testing interviews may challenge or infuriate. But they rarely bore.

One wonders if Ms Boaden has actually watched some of the stuff she praises. For example, Harman vs Gove was an infuriating, idiotic travesty in which two front bench grotesques parroted their respective party lines. And as for Starkey…

Boaden gives the game away, of course, by proudly boasting that Newsnight‘s “sharp debates” may “challenge or infuriate” but “rarely bore”. First of all, it’s not true that they don’t bore: au contraire, many of the discussions staged on the programme are tediously predictable. But the really important point is that challenging and infuriating has nothing to do with enlightenment. It does, however, have something to do with making sure that audience figures are up.

On difficulty

The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.

Leon Tolstoy – 1897

So why did Google pay $12.5 billion for Motorola?

This morning’s Observer column.

Last month, there was much hullabaloo because Nortel, a bankrupt Canadian telecommunications manufacturer, put its hoard of 6,000 wireless patents and patent applications up for auction. The scent attracted a herd of corporate mastodons – Apple, Microsoft, RIM, EMC, Ericsson and Sony – which eventually won the auction with a $4.5bn joint bid.

This attracted much attention from the commentariat, which interpreted it as a slap in the eye for Google, perceived as a rogue participant because it had made a series of apparently fatuous bids for the patents. At one point, for example, Google bid $1,902,160,540. At another, its bid was $2,614,972,128. And when the herd’s bid reached $3bn, Google countered with $3.14159bn.

Commentators were baffled by these numbers until mathematicians came to the rescue. The bids were, in fact, celebrated constants in number theory. The first is Brun’s constant, the number towards which the sum of the reciprocals of twin primes converge. The second was the Meissel-Mertens constant (which also involves prime numbers). And the third, as every schoolboy knows, represented the first six digits of pi. At this point, the penny dropped. Perhaps the Google guys were playing silly buggers – but with a serious motive, namely to inflate the price that the herd would have to pay. And so it proved.

Then, last week, Google dropped a bombshell…

LATER: Steve Lohr has a good piece about the takeover in the NYT which starts from Nick Negroponte’s vision for the digital world as one where people will ship bits rather than atoms. Google has not real experience with retailing atoms, and its experiment with selling the Nexus One handset was a disaster — though the product itself was (and remains) nicer than most Android phones. One lesson of Android is that not having control over handset hardware can lead to disappointing (or even maddening) performance for users (as I found when trying to find an Android bar-code reader App that would work with the camera on my HTC handset). That’s the problem that Apple cracked by having tight control over both device software and hardware. So one question raised by Larry Page’s promise to “create amazing user experiences” is whether Google actually plans to replicate Apple’s seamless control with Motorola handsets? And, if so, what will other Android manufacturers make of that?