Who do you think you are?

Pulling into an hotel car-park in Burgundy I found myself face to face with this Quince, which looked distinctly unimpressed by the new visitors. Afterwards, I looked it up on the RHS site to see which variety it might be. It boiled down to two possibilities.

I concluded it was the ‘Champion’, though its ‘expression’ reminded me of a couple of Serbian generals in the Balkans wars, one of whom died recently in prison.
Quote of the Day
”Money can’t buy you happiness but it does bring you a more pleasant form of misery.”
- Spike Milligan*
Musical alternative to the morning’s radio news
Abdullah Ibrahim | Water From An Ancient Well
Long Read of the Day
The drone and AI-led future is coming – but …
My latest Observer column.
‘All non-drone militaries are obsolete,” screamed a headline on Noahpinion, Noah Smith’s excellent and generally restrained Substack. “All warfare is drone warfare now,” the subheading added. Smith has been interested in drones for a long time. In 2014, for example, he wrote an apocalyptic article arguing: “Drones will cause an upheaval of society like we haven’t seen in 700 years.” That was because they represented the end of an era when the battlefield was dominated by artillery, tanks and gun-toting infantrymen.
Drones have also been around for quite a long time. The Obama administration, for example, was addicted to a particular version of the technology in the form of large, fabulously expensive unmanned aircraft such as the Predator, which could loiter at high altitudes for long periods and deliver precision-guided weapons at ground targets.
The drones that have enabled Ukraine to halt Russia’s invasion are very different from those earlier behemoths. They are inspired by consumer-level machines that amateur enthusiasts have been flying for a decade or more: small, battery-powered quadcopters. The difference is that the Ukrainians use them to deliver anti-tank and other explosives at scale. What was really distinctive about Ukraine’s adoption of the technology was the country’s ability to develop – at warp speed – a massive and agile capability for manufacturing and deploying the little devices at scale. In this case, necessity really was the mother of invention.
This particular invention has proved to be very effective. Drones are inflicting a 1:5 “kill ratio” (one Ukrainian casualty for every five Russians). And it’s abundantly clear that serving as a Russian soldier in Ukraine is a bleak assignment. John Ratcliffe, director of the CIA, recently claimed that the average life expectancy of a Russian soldier is “between 20 and 30 minutes”.
I guess this is why Smith contends that “the age of the human infantryman is rapidly drawing to a close”. Simply surviving a drone attack has become almost impossible for anyone who’s out in the open, and even if they seek refuge in a building or a dugout, the drone will often follow them in. And most of this manhunting is recorded on video, which makes for truly horrifying viewing.
So it’s easy to see why many people view drones as the contemporary equivalent of the machine gun, the technology that largely shaped the First World War: both weapons make it dangerous for a soldier to appear in the open. And in one respect, at least, the comparison makes ironic sense. For just as the machine gun turned that war into a static nightmare of trench warfare, so drones have led to a stalemate in Ukraine, with neither side able to make a decisive move that would break the deadlock.
Drones, as deployed by Ukraine – and Russia, which has rapidly wised up to the technology – definitely change the nature of battlefield combat. But will they change the nature of warfare, as some people think? After all, you can’t capture, hold and control territory with them, any more than you could with just machine guns. For the technology to have a deeper military impact, it has to be incorporated into military strategy, and that’s a much slower process.
It involves persuading many people to change their minds, abandon some cherished traditions and devices, and rethink what they have been doing all through their careers. In other words, it requires institutional change, with all that implies. Eventually, armies will integrate drones into their doctrine, training and procurement. But it’ll take a while.
Which is why, oddly enough, thinking about drones made me think about AI. Its evangelists – like drone enthusiasts – devoutly believe that their technology will “change everything”. They are baffled by the relatively slow way it’s being taken up by corporations and governments. This is partly because they see AI as a hammer and everything as a nail. But sometimes, it’s also because they don’t realise that harnessing AI means that executives and workers face similar challenges to military planners trying to come to terms with drones.
It involves changing or abandoning long-established processes, new roles for workers and executives, and different hiring and procurement processes – in short, redesigning the organisation to incorporate the technology. Just as they once had to do when mainframe computers arrived all those years ago. Plus ça change!
Books, etc.

Theresa Marteau is a friend (and a fellow Brompton cyclist), but that’s not why I’m writing this. It’s because she’s a very distinguished academic who has been studying the ways certain powerful industries have been engaged in behavioural manipulation and political lobbying for many years. And no, I’m not talking about the tech industries but tobacco, ultra-processed food, alcohol and fossil fuels. The title of her forthcoming book is self explanatory. It’s about how the power of these industries can be contested. Which is why it’s very close to my heart — and to our research centre in Cambridge. I’ve been looking forward to the book for ages. And now it’s coming to the UK early next year!
My commonplace booklet
I’ve long been puzzled about the etymology of ‘drone” (see Long Read above).
The OED comes up with three interpretations.
1 Old English: A male bee in a colony of honeybees or other social bees (more fully drone bee). Sometimes also: the male of a social wasp or ant. The drone is produced from an unfertilized egg. Its sole function is to fertilize a new queen.
2a. A person who does little or no useful work, or who lives off others; a lazy person. (As in P.G. Wodehouse’s Drones Club, of which Bertie Wooster is a prominent member.)
2b. A person who is engaged in, or made to do, dull, repetitive, or meaningless work.
3a. Originally U.S. Navy from 1946 onwards. A remotely piloted or autonomous unmanned aircraft, typically used for military reconnaissance or air strikes.
3b. A remote-controlled or autonomous vehicle or robotic device which operates in an environment or setting too dangerous or difficult for a human operator to work in, such as underwater, underground, on another planet, etc. Frequently with modifying word, as in underwater drone.
3c. A small remote-controlled flying device, typically a small four-rotored helicopter, which has a relatively short range and which is typically used for commercial, recreational, and other civilian pursuits, esp. aerial photography. The use of drone in this sense appears to have been popularized by Parrot AR.Drone, a proprietary name for a device of this type which became available in 2010.
Feedback
From Dominic Murphy:
Panto tells all. Those driving the race to AI dominance are rubbing Aladdin’s lamp, hoping they will be in sole control of the genie that makes all dreams come true. They get three goes. But only one really counts. What happens when many rub their version of the lamp? A global denial of service. What I called the “slop singularity”.
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