Here’s an interesting insight into Digital Restrictions Management, aka DRM.
Virgin has closed Virgin Digital, its Windows Media-based alternative to Apple’s iTunes. It stopped selling one-off downloads on Friday, though subscribers will still have access to their collections until their next monthly payment is due.
After that, their songs will no longer be playable, thanks to the limitations placed on playback by the DRM technology built into each track.
Virgin announced the move this weekend in an email sent out to all its customers, all of whom have presumably been busy backing up their tracks or – in the case of subscribers – burning them to CD so they can be re-imported as MP3s.
The service will formally close on Friday, 28 September – coincidentally the day Apple’s new iPod Touch is due to arrive in the UK – and finally shut down on Friday, 19 October.
Translate that into non-digital terms. You buy an album from a record store, and play it happily on your CD player. And then, one day, it won’t play any more. Why? Because the store from which you bought it has — for some reason decided upon by the store’s owners — closed.
Like many people who write for a living, I’m obsessed with keyboards. I loved the early IBM PC keyboards, which had proper microswitches and made an agreeable clacking sound. But then mass production took hold and the tactile attractiveness of keyboards declined, to the point where most of them had a repulsive mushy feel. Unusually for a company that is supposed to care about design and ergonomics of