Greener cloud computing? I wonder

Energy consumption from data centers doubled between 2000 and 2005–from 0.5 percent to 1 percent of world total electricity consumption. That figure, which currently stands at around 1.5 percent, is expected to rise further. According to a study published in 2008 by the Uptime Institute, a datacenter consultancy based in Santa Fe, NM, it could quadruple by 2020.

“Having energy consumption go from one to three percent in five to ten years, if that goes on, we are in big trouble,” says Kenneth Brill, Uptime Institute executive director. Unless this growth is checked, greenhouse gas emissions will rise, and “the profitability of corporations will deteriorate dramatically,” he adds.

Hmmm… Not sure about the profitability angle, but the environmental issue is a real one. According to this report, Yahoo is now taking it seriously.

At any rate, its new datacentre near Buffalo, NY, includes buildings oriented to take advantage of the breeze coming off Lake Erie, with cupolas to vent hot air from racks of servers. Operators only have to switch on air-conditioning when outside temperature rises above 27 degrees.

Google’s inference engine

A friend sent me an email about the Renault Formula One ‘crash’ scandal. I read it in Gmail, and then noticed the ads that Google had selected to display based on its reading of the content of the message. Still, better than “Live Crash Experiences” or ads for the David Cronenberg film.

EN PASSANT: All the documents relating to the FIA Hearing on the incident are here (as PDFs). They make interesting reading. There’s also an audio recording of the Official statement.

Does Scotland deserve a second chance?

No, not the country, which seems fine, but the Attorney General of the same name. As the saga of her employment of a housekeeper whose visa had expired unfolded, I fell to muttering about there being one law for politicians and one for the rest of us. As indeed did most of the country. But Michael White, the Guardian‘s Political Editor, has an interesting take on it in this morning’s paper.

As I noted here the other day, of the two couples in this tale, three of the four people – Scotland, her barrister husband and Tapui’s British solicitor husband – are all lawyers who ought to have been more careful to secure her residential status, a relatively easy thing to do for someone with a British spouse.

So only the non-lawyer in the case has lost her job. But should Scotland, who helped pass the relevant legislation as a Home Office minister and is the cabinet’s legal adviser, lose hers, too?

Phone-ins and chatrooms have been crowded since this morning’s announcement of the administrative (not criminal) penalty, with people complaining that it’s one law for the rich, another for the poor. Is that true in this case? I doubt it.

The laws against employing illegal immigrants are designed to deter people who do it systemically – either in business or their own homes – to gain cheap, malleable workers who can’t complain much.

I don’t think that motive will have applied to either party here, do you?

So what it’s really about is whipping up negative feeling about immigrants, legal or not, and the jobs they do in our economy, often because we won’t do them ourselves (or at least not for the money on offer).

Quote of the day

“If the experience of the Third Reich teaches us anything, it is that a love of great music, great art and great literature does not provide people with any kind of moral or political immunization against violence, atrocity or subservience to dictatorship.”

From the Preface to Richard Evans’s The Coming of the Third Reich.

Openness is the key

It’s nice to be cited. Today, in a speech to the FCC on “Preserving a Free and Open Internet: A Platform for Innovation, Opportunity, and Prosperity”, Julius Genachowski, the Chairman of the Brookings Institution, said this:

Why has the Internet proved to be such a powerful engine for creativity, innovation, and economic growth? A big part of the answer traces back to one key decision by the Internet’s original architects: to make the Internet an open system.

Historian John Naughton describes the Internet as an attempt to answer the following question: How do you design a network that is “future proof” — that can support the applications that today’s inventors have not yet dreamed of? The solution was to devise a network of networks that would not be biased in favor of any particular application. The Internet’s creators didn’t want the network architecture — or any single entity — to pick winners and losers. Because it might pick the wrong ones. Instead, the Internet’s open architecture pushes decision-making and intelligence to the edge of the network — to end users, to the cloud, to businesses of every size and in every sector of the economy, to creators and speakers across the country and around the globe. In the words of Tim Berners-Lee, the Internet is a “blank canvas” — allowing anyone to contribute and to innovate without permission…

It’s an excellent speech. Worth reading in full.

Keynes redux

I’ve been reading Robert Skidelsky’s new book on Keynes, which is absorbing and well-written. I never accepted (as most of the neo-con economists did) that Keynes had been overtaken by history, as it were and Skidelsky backs that up by picking out three Big Ideas from Keynes which, he thinks, have an enduring resonance. They are:

1. The future is unknowable, so economic storms, especially those originating in the financial system, are not just external shocks which impinge on smoothly operating markets, but part of the normal working of the market system. (This is something an engineer would know intuitively, so it’s always been a source of amazement to me that economists and investors seem unaware of it. Market capitalism is an intrinsically unstable system.)

2. Economies wounded by these ‘shocks’ can, if left to themselves, stay in a depressed condition for a long time. (As the Japanese know to their cost.)

3. A moral critique of societies which worship the pursuit of money and efficiency above all other objects of human striving. I thought of this while passing the Cambridge Arts Theatre, which Keynes was instrumental in founding. In a way, it’s the most profound of his ideas, and the one most flagrantly ignored in the last two or three decades.

Skidelsky has a lovely Coda in his Preface in which he writes:

“Once I started writing this book, on 1 January 2009, I stopped reading the newspapers on a daily basis to avoid filling up my mind with ‘noise’. Any coherence my argument may have stems from this act of self-denial.”

No wonder I am sometimes incoherent. I read too many papers.

Amazon close to achieving Bezos’s dream?

I’ve always believed that the business Jeff Bezos wanted emulate was Wal-Mart. He started with books simply because they were objects that people will buy without having to handle them. But in recent years I’ve bought an increasing number of non-book items from the UK store. Today, the NYT is claiming that Amazon is closer to realising the Bezos dream than many of us realised.

Fifteen years after Jeffrey P. Bezos founded the company as an online bookstore, Amazon is set to cross a significant threshold. Sometime later this year, if current trends continue, worldwide sales of media products — the books, movies and music that Amazon started with — will be surpassed for the first time by sales of other merchandise on the site. (That transition already occurred this year in its North American business.)

In other words, in an increasingly digital age, Amazon is quickly becoming the world’s general store. Alongside the books and CDs and DVDs are diapers, Legos and power drills, not to mention replacement car clutches and more arcane items like the Jackalope Buck taxidermy mount ($69.97).

“Amazon has gone from ‘that bookstore’ in people’s mind to a general online retailer, and that is a great place to be,” said Scot Wingo, chief executive of ChannelAdvisor, an eBay-backed company that helps stores like Wal-Mart and J.C. Penney sell online. Mr. Wingo envisions e-commerce growing to 15 percent of overall retail in the next decade from around 7 percent. “If Amazon grows their market share throughout that period, and honestly I don’t see anything stopping it, that is pretty scary,” he said…

And that’s ignoring the whole new S3 cloud-computing business that Amazon launched a while back and which now seems to be powering every major Web 2.0 service. In a way, Amazon is a more astonishing company than Google, because it has to deal directly with the public all the time. And it’s very good at what it does.

Update your FaceBook profile. Then go to gaol

This is almost too good to be true.

According to The Journal in Martinsburg, W. Va., a local resident came home to find that a burglar had broken in through a bedroom window and rummaged around, making off with a pair of diamond rings worth more than $3,500. Apparently wanting to travel light, he did not take the victim’s computer, but he did use it. To check his Facebook page. And he forgot to log off. Jonathan G. Parker, 19, of Fort Loudoun, Pa., was arraigned Tuesday on one count of felony daytime burglary and remains in custody in lieu of $10,000 bail, probably wondering what kind of grief his Facebook friends are posting on his wall.

Simple pleasures

It’s been one of those perfect September days — sunny and warm and incredibly peaceful. Late in the afternoon my daughter and I went out into the local hedgerows to pick blackberries for supper. It’s one of the loveliest pleasures of this time of year — getting one’s hands sticky with berry juice; deciding which ones to eat and which to bring home; wondering about the injustice of the law which determines that the best, juiciest blackberries are always out of reach.

The crop this year has been simply wonderful. In the end, we had to tear ourselves away — otherwise there would be no crumble for supper. But in the 20 minutes or so we were out we picked two punnets’-worth. Effortlessly.

The (apple & blackberry) crumble’s in the oven as I write. Mmmm…..

LATER: Lovely email from a reader:

Reminds me that today, September 21st is St Matthew’s day. My mother used to tell me that on the next day, Sept 22nd, the Devil casts his hoof over the blackberries, and from that date onwards the blackberries became more and more insipid.