Increasing online giving by intelligent design

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I’m not an unqualified admirer of Jakob Neilsen’s work, but this Alertbox post makes a lot of sense. What he was trying to find out is what affects online donors’ decisions

We asked participants what information they want to see on non-profit websites before they decide whether to donate. Their answers fell into 4 broad categories, 2 of which were the most heavily requested:

* The organization’s mission, goals, objectives, and work.

* How it uses donations and contributions.

That is: What are you trying to achieve, and how will you spend my money?

Sadly, only 43% of the sites we studied answered the first question on their homepage. Further, only a ridiculously low 4% answered the second question on the homepage. Although organizations typically provided these answers somewhere within the site, users often had problems finding this crucial information.

As we’ve long known, what people say they want is one thing. How they actually behave when they’re on websites is another. Of the two, we put more credence in the latter. We therefore analyzed users’ decision-making processes as they decided which organizations to support.

In choosing between 2 charities, people referred to 5 categories of information. However, an organization’s mission, goals, objectives, and work was by far the most important. Indeed, it was 3.6 times as important as the runner-up issue, which was the organization’s presence in the user’s own community.

(Information about how organizations used donations did impact decision-making, but it was far down the list relative to its second-place ranking among things that people claimed that they'd be looking for.)

People want to know what a non-profit stands for, because they want to contribute to causes that share their ideals and values. Most people probably agree that, for example, it’s good to help impoverished residents of developing countries or patients suffering from nasty diseases. Many organizations claim to do these very things. The question in a potential donor’s mind is how the organization proposes to help. Often, sites we studied failed to answer this question clearly — and lost out on donations as a result…

See evolution at work…at a snail’s pace

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Hooray! The OU’s evolution megalab project is up and running. Press Release says:

Snails, often the unloved blight of gardeners, are being put under the microscope with a new public science project being launched today (Monday 30 March) by The Open University. The Evolution MegaLab is a mass public research programme which is investigating how ordinary banded snails – found in back gardens, river banks and parks – have evolved over the last 40 years, by comparing data supplied by members of the public with a database of more than 8,000 historical records.

The project runs from April to October 2009, spanning Europe, and relies on members of the public doing their own snail hunts and submitting their findings to the website at www.evolutionmegalab.org. When data is received, people will get personalised interpretations of their observations. At the end of the year the results will be analysed by a group of leading evolutionary biologists, co-ordinated by scientists from The Open University.

Scientists believe that climate change and predators may have caused the banded snail population to shift habitat and even change their appearance. Professor Jonathan Silvertown of The Open University explains: “Banded snails wear their genes on their backs. Their colours and banding patterns are marvellously varied – but the darker shell types are more common in woodland, where the background colour is brown, while in grass banded snails tend to be lighter-coloured, yellow and stripier. These differences are thought to have evolved over time because they provide camouflage from thrushes, which like to eat the snails.”

Hmmm… We have snails in our garden at home, where they are regarded (at least by the Head Gardener) with unmitigated distaste. Various remedies are proposed by helpful friends — e.g. drowning them in beer. Somehow I can’t see her (the Head Gardener) taking kindly to the idea of them as evolutionary witnesses.

Credits: The Evolution Megalab is one of Doug Clow’s projects. See his blog entry about it.

802.11n blues

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As his fellow-Twitterers know, Rory Cellan-Jones has been grappling all week with getting 802.11n networking to work in his home. He’s now written an entertaining blog post on his experiences. Sample:

So then I got in touch with a real expert – a man who works for one of the big router firms. He immediately diagnosed my problem – I’d put the wrong kind of security on. It turns out that WEP just doesn’t work with ‘n’ routers – or rather it does but it throttles them back to ‘g’ speeds. It only works at full speed if you have no encryption or use one of the WPA options.

So why on earth does the router company allow you to choose WEP? He explained that they’d originally shipped the shiny new routers without it but there had been a consumer backlash. My router man also confirmed that the 802.11n standard hasn't been finalised yet, so there’s the possibility that some bits of kit won’t work with others, even if theoretically they are both using 802.11n.

He got it to work btw — eventually.

Jeff Jarvis on HuffPost’s Investigative Fund

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Writing in the HuffPost, he says:

The future of journalism is not about some single new-fangled product and company taking over from the old-fangled and monopolistic predecessor. News come from a broad ecosystem with many players adding in under many models for many reasons. News organizations will organize news in this diverse new framework, aggregating, curating, organizing. Laid-off journalists are starting blogs, alongside other bloggers. Some people will volunteer, podcasting their school-board meetings, just because they care. When we demand transparency from government as a default, data will become part of the news ecosystem we can all examine. Some of this will be supported by advertising, some by contributions from foundations, some by contributions from individuals, some by volunteer effort. And it will all add up to a new pie, one slice of which will be efforts such as the one HuffPost is announcing.

Footnote: AP report of the HuffPost venture says:

The Huffington Post is collaborating with The Atlantic Philanthropies and other donors to set up a $1.75 million fund to pay staff journalists and freelancers.

The investigative fund will direct reporters to look first at stories about the nation’s economy.

Rachel Cooke: save our public libraries

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Feisty piece by Rachel Cooke

Make no mistake, this is a crucial time. If those of us who love books, and libraries, and believe they are a vital, beautiful and cherishable part of our cultural and social heritage, take our eye off the ball now, we will regret it. We must make a fuss, and we must name and shame those who are set on destruction. “We need to say that these cuts are entirely wrong,” says Shirley Burnham, who is leading the campaign to save the Old Town Library in Swindon. “I compare it to sub-prime mortgages: if someone had said something forcefully, at the time, we would not be in the mess we are in now. People need to realise that once something is gone, you never get it back. Libraries are like train stations in that respect.”

Thanks to Lorcan Dempsey for the link.

New Labour’s dream: the national surveillance state

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This morning’s Observer column.

There’s a delicious moment in Alastair Beaton’s satirical film, The Trial of Tony Blair, in which the former prime minister is finally arrested for war crimes on a warrant from the international criminal court. One scene shows the standard police procedure as Blair is inducted by the desk sergeant in a London station. Towards the end of the rigmarole, the policeman moves to take a saliva swab from him.

Blair is aghast, asks him what he is doing and – after the policeman has explained that he’s taking a DNA sample – asks who brought in such a stupid law. “You did, sir,” is the response…

The Quiet Coup

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Charles Arthur spotted this extraordinary piece in The Atlantic.

The crash has laid bare many unpleasant truths about the United States. One of the most alarming, says a former chief economist of the International Monetary Fund, is that the finance industry has effectively captured our government—a state of affairs that more typically describes emerging markets, and is at the center of many emerging-market crises. If the IMF’s staff could speak freely about the U.S., it would tell us what it tells all countries in this situation: recovery will fail unless we break the financial oligarchy that is blocking essential reform. And if we are to prevent a true depression, we’re running out of time…

James Cascio has also been reading this piece and has written a post putting it in a wider context.

On this day…

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… in 1979, America’s worst commercial nuclear accident occurred inside the Unit Two reactor at the Three Mile Island plant in Pennsylvania.