The gaming of Medium by clickbait merchants

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From an interesting post by Simon Owens asking Will 10 million people pay for personal essays?.

Last week I posted a tweet thread that you should check out. It starts with a screen capture of a headline for an article that appeared behind Medium’s paywall. This article fits into a content category that I’ve noticed is proliferating on Medium. It’s what I call “shitty personal advice column.”

In fact, anytime I see someone bragging about how much money they’re making through Medium’s partnership program — which allows users to place their content behind its paywall and get paid for the amount of engagement it generates — I then click on their user profile to see what kind of articles this person is regularly producing, and it almost always falls under this category. Often, the person is publishing upward of two or three articles a day, with each headline over-promising and under-delivering on its premise.

And this makes sense. If you’re going to make real money on a platform that’s doling it out based on the amount of engagement it receives, you’ll need to produce a high volume of low calorie articles that require very little original research and contain clickable headlines.

It’s the old story: anything with that kind of business model can be gamed.

A while back I became tired of getting emails from Medium highlighting apparently interesting posts that, however, lay behind the site’s paywall — i.e. they were only available to Medium ‘members’ (people who pay $50/year for the privilege). So, in a moment of weakness, I signed up. Big mistake.

I’ve cancelled my ‘membership’ (which, to their credit, they make it easy to do). But I’ve still blown $50 for no good purpose. Sigh. One born every minute :-(

The twin architects of political destruction

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The Economist has a very perceptive piece comparing Seamus Milne, Jeremy Corbyn’s extreme-left consigliere, and Dominic Cummings, who apparently provides analogous services to Boris Johnson. It starts by noting that the two have quite a lot in common.

Both have spent their lives hanging around the fringes of power preparing for this moment—Mr Milne as a long-time journalist with the Guardian (and, long ago, for a short time with The Economist) and Mr Cummings as a Conservative special adviser and leader of the Vote Leave campaign. And they are both revolutionaries who despise the British establishment and believe that the country needs to be turned upside down.

On the other hand, they come from very different backgrounds. Milne is a child of the Establishment: his father was Director-General of the BBC and he went to a fancy public school and then to Balliol College, Oxford. (The Economist piece fails to mention that one of the reasons for Milne’s life-long hatred of the Establishment might be the way his father was brutally sacked by agents of Margaret Thatcher when she was Prime Minister.) Cummings comes from a more humble background, but was upwardly mobile — marrying the only daughter of a Knight who owns a castle in Northumberland.

The Economist’s view that Cummings is much more of an original thinker than Mr Milne is, I think accurate. Like me, the writer of the piece has been reading Cummings’s blog. He has, as the Economist notes,

constructed his own idiosyncratic philosophy, whereas Mr Milne serves up neo-Marxist pap. A reading of Mr Cummings’ lengthy blog-posts reveals a restless mind grappling with a whirlwind of change. One moment he is meditating on whether artificial intelligence will produce a high-tech millennium. The next he is praising Singapore’s education system. The next he is spinning out ideas about a British space programme.

In my Observer piece about Cummings, I mused about the prospect of his technocratic zeal coming into collision with the immovable force of democratic politics:

The other thing one notices about Cummings is that he’s the purest of technocrats. He admires people who relish big challenges, to which they bring formidable analytical talents, mathematical insight, engineering nous and project management skills. For him, the Manhattan Project, creating the internet and the Apollo programme are inspirational examples of how smart determination delivers world-changing results.

The only problem with this – which Cummings appears not to notice – is that these technocratic dreams were realised entirely outside the realm of democratic politics. The lazy, venal, ignorant, self-aggrandising, compromising politicos whom he despises are nowhere to be seen. And the colossal resources needed to realise those dreams came from the bottomless well of wartime or cold war military funding. Chancellors’ autumn statements are nowhere to be seen.

This is why technocrats often suffer from “dictator envy”: it’s so much easier to get things done if politics doesn’t get in the way. So if Cummings is really the guy on whom Boris Johnson is pinning his hopes for a rebooted Britain, then another collision with reality awaits both of them. For the rest of us, the only consolation is that the dust of exploded dreams sometimes makes a fine sunset.

As his unlawful prerogative of Parliament suggests, Johnson has acquired a spot of dictator-envy from his consigliere.

That Supreme Court judgment

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Stephen Sedley, a distinguished retired judge, has written a lovely commentary in the LRB on the Supreme Court’s judgment that Boris Johnson’s prerogative of Parliament was unlawful. I particularly enjoyed this passage:

On a memorandum from the government’s director of legislative affairs, Nikki da Costa, which at least attempted to face some of the constitutional issues, Boris Johnson had written:

(1) The whole September session is a rigmarole introduced [words redacted] t [sic] show the public that MPs were earning their crust.

(2) So I don’t see anything especially shocking about this prorogation.

(3) As Nikki nots [sic], it is OVER THE CONFERENCE SEASON so that the sitting days lost are actually very few.

The excised words, it turns out, were ‘by girly swot Cameron’. A minute of a cabinet conference call on 28 August was also disclosed, revealing little more than a concern not to be wrongfooted in manipulating a prorogation. Any suggestion that Johnson had given informed and conscientious consideration to the constitutionality of what he was doing will have withered on counsel’s lips.

Lovely stuff, which led me to read the extended text rather than relying on the live-streamed summary that I had watched on the day. The “girly” in “girly swot Cameron” is very revealing about Johnson’s pubic obsessions.

Excavating AI

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Fabulous essay by Kate Crawford and Trevor Paglen, uncovering the politics and biases embedded in the guge image databases that have been used for training machine learning software. Here’s how it begins:

You open up a database of pictures used to train artificial intelligence systems. At first, things seem straightforward. You’re met with thousands of images: apples and oranges, birds, dogs, horses, mountains, clouds, houses, and street signs. But as you probe further into the dataset, people begin to appear: cheerleaders, scuba divers, welders, Boy Scouts, fire walkers, and flower girls. Things get strange: A photograph of a woman smiling in a bikini is labeled a “slattern, slut, slovenly woman, trollop.” A young man drinking beer is categorized as an “alcoholic, alky, dipsomaniac, boozer, lush, soaker, souse.” A child wearing sunglasses is classified as a “failure, loser, non-starter, unsuccessful person.” You’re looking at the “person” category in a dataset called ImageNet, one of the most widely used training sets for machine learning.

Something is wrong with this picture.

Where did these images come from? Why were the people in the photos labeled this way? What sorts of politics are at work when pictures are paired with labels, and what are the implications when they are used to train technical systems?

In short, how did we get here?

The authors begin with a deceptively simple question: What work do images do in AI systems? What are computers meant to recognize in an image and what is misrecognised or even completely invisible? They examine the methods used for introducing images into computer systems and look at “how taxonomies order the foundational concepts that will become intelligible to a computer system”. Then they turn to the question of labeling: “how do humans tell computers which words will relate to a given image? And what is at stake in the way AI systems use these labels to classify humans, including by race, gender, emotions, ability, sexuality, and personality?” And finally, they turn to examine the purposes that computer vision is meant to serve in our society and interrogate the judgments, choices, and consequences of providing computers with these capacities.

This is a really insightful and sobering essay, based on extensive research.

Some time ago Crawford and Paglen created an experimental website — ImageNet Roulette — which enabled anyone to upload their photograph and then pulled up from the ImageNet database how the person would be classified based on their photograph. The site is now offline, but the Guardian journalist Julia Carrie Wong wrote an interesting article about it recently in the course of which she investigated how it would classify/describe her from her Guardian byline photo. Here’s what she found.

Interesting ne c’est pas? Remember, this is the technology underpinning facial recognition.

Do read the whole thing.

Quantum supremacy?

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This morning’s Observer column:

Something intriguing happened last week. A paper about quantum computing by a Google researcher making a startling claim appeared on a Nasa website – and then disappeared shortly afterwards. Conspiracy theorists immediately suspected that something sinister involving the National Security Agency was afoot. Spiritualists thought that it confirmed what they’ve always suspected about quantum phenomena. (It was, as one wag put it to me, a clear case of “Schrödinger’s Paper”.) Adherents of the cock-up theory of history (this columnist included) concluded that someone had just pushed the “publish” button prematurely, a suspicion apparently confirmed later by stories that the paper was intended for a major scientific journal before being published on the web.

Why was the elusive paper’s claim startling? It was because – according to the Financial Times – it asserted that a quantum computer built by Google could perform a calculation “in three minutes and 20 seconds that would take today’s most advanced classical computer … approximately 10,000 years”. As someone once said of the book of Genesis, this would be “important if true”. A more mischievous thought was: how would the researchers check that the quantum machine’s calculation was correct?

A quantum computer is one that harnesses phenomena from quantum physics, the study of the behaviour of subatomic particles, which is one of the most arcane specialisms known to humankind…

Read on

Computational propaganda continues to increase — and evolve

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A new report from the Computational Propaganda group at the Oxford Internet Institute shows that states are increasingly using weaponising social media for information supression, disinformation and political manipulation. The researchers found “evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.”

Other findings:

  • social media has been exploited by authoritarian regimes in 26 countries to suppress basic human rights, discredit political opponents and drown out dissenting opinions.

  • A handful of sophisticated state actors use computational propaganda for foreign influence operations. Facebook and Twitter attributed foreign influence operations to seven countries (China, India, Iran, Pakistan, Russia, Saudi Arabia, and Venezuela) who have used these platforms to influence global audiences.

  • China has become a major player in the global disinformation order. Until the 2019 protests in Hong Kong, most evidence of Chinese computational propaganda occurred on domestic platforms such as Weibo, WeChat, and QQ. But China’s new-found interest in aggressively using Facebook, Twitter, and YouTube should raise concerns for democracies.

  • Facebook remains the platform of choice for social media manipulation. In 56 countries, the researchers found evidence of formally organized computational propaganda campaigns on Facebook. Interestingly, the exploitation of Facebook’s targeted advertising machineseems to be on the decline. In the case studies the researchers studied, advertising was not central to the spread of disinformation. Instead the campaigns created memes, videos or other kinds of content tailored to exploit platforms’ algorithms and their amplifying effects — effectively getting virality for free.

There’s a good NYT report summarising the researchers’ findings.

Liberal delusions

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“What it’s like to take the Aspen Institute Executive Seminar: It’s like the edited highlights of a humanities course at a liberal arts college, apparently. You fill in a Goopy-sounding questionnaire about your “leadership journey”; you discuss texts from Plato, Marx and Hobbes; on day three or four the people in your group start getting on one another’s nerves and breaking down in tears; you stage a potted version of Antigone to round off the week; you go home better-connected. Price: $11,350 all in.”

Linda Kinstler