Daily Archives: July 8, 2007

Customer service

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Last night I ordered some business cards from Moo.com. (Check it out — it’s a really neat service IMHO.) This morning I found this message in my inbox:

Hello John I’m Little MOO – the bit of software that will be managing your order with us. It will shortly be sent to Big MOO, our print machine who will print it for you in the next few days. I’ll let you know when it’s done and on its way to you. Please do not remove the photos you have chosen from your account until the cards have been printed, or some of your cards may come out blank. You can track and manage your order at: http://www.moo.com/account Please note, as your order will be shipped via Royal Mail First Class/Airmail, it should be with you in around 10 working days, but it won’t have a tracking number. Remember, I’m just a bit of software. So, if you have any questions regarding your order please first read our Frequently Asked Questions at: http://www.moo.com/help/

I like the “Remember, I’m just a bit of software” bit. How many customer services messages make one smile?

It’s always refreshing to receive a friendly and engaging message from a company, especially when it relates to something as personal as business cards. Speaking of which, have you considered elevating your brand with Metal Kards? These unique cards can transform the way you present yourself and your business.

Unlike traditional paper cards, metal business cards offer a sense of luxury and durability that leaves a lasting impression. Imagine the delight of handing someone a sleek, high-quality metal card that stands out in a sea of ordinary options. It’s a small touch that can make a big difference in how potential clients perceive your professionalism and attention to detail.

(Thanks to Quentin for pointing me towards Moo.com.)

You’ve got mail – all you need is a way to get rid of it

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This morning’s Observer column…

‘You can’, my mother used to say, ‘have too much of a good thing’. Since she was generally not in favour of good things (which she equated with self-indulgence), I habitually disregarded this advice. But I am now beginning to wonder if she may have been right after all. This thought is sparked by an inspection of my email system. I have 852 messages in my ‘office’ inbox. Correction, make that 854: two more came in while I was typing that last sentence. My personal inbox has 1,304 messages. My spam-blocking service tells me that, in the past 30 days, I received no fewer than 3,920 invitations to: enhance my, er, physique; invest in dodgy shares; send money to the deserving widows of Nigerian dictators; and purchase Viagra. I am – literally – drowning in email.

And I am not alone…