In praise of Twitter

Bill Thompson in lyrical mode

I didn’t see the crowd start to get restless and heckle Zuckerberg about the deeply-unpopular Beacon advertising system, or get a chance to grab the microphone and ask questions when Lacy threw the conversation open to the floor.

And yet I was there in another way, listening to and even interacting with some of my friends in the audience, picking up on the vibe in the room and even tuning in later as Sarah Lacy loudly defended herself.

I was there because I was plugged into Twitter, the instant messaging service that lets users send short text messages to anyone who cares to tune in, online or on their mobile phone.

As I sat at my desk a constant stream of ‘tweets’, as they are called, was being supplied by many of the people in the room and I was able to reply directly and feel that I too was participating…

MySpace to allow widgets

From Technology Review

NEW YORK (AP) — MySpace users will be able to add games, e-mail services and other features from outside developers without ever leaving the site under a new program the popular online community will fully launch next month.

MySpace already allows users to customize their personal profile pages. But they generally must go off the site, grab the lines of programming code they are interested in and cut and paste that into their profiles. Now, users will be able to add those features more directly…

Social networking peaks

From Creative Capital

I just got a hold of the ComScore numbers for U.S. social networking sites, and it ain’t pretty folks. (See an abridged version of the chart below this post.) After peaking in October of 2007 with 71.9 million users, MySpace, the leading social network, has seen its audience fall back to around 68.9 million unique visitors. December saw no growth over November, though visitors were up 13% from last December.

More alarming are the engagement metrics. Since December 2006, when MySpace engagement peaked at about 234 minutes spent per visitor, time spent on the site has dropped consistently throughout the year. In December, time spent per visitor saw its biggest month-to-month drop, of about 8.5%, to 179 minutes per visitor per month, down from 196 minutes in November. That equates to a 24% year-over-year drop.

But the pain is not just a MySpace problem. It seems to be an industry-wide issue. The total audience of U.S. social networks seems to be stuck at a low-to-mid-single digit growth rate, while the engagment metrics are falling for just about everyone. Time spent on Bebo.com has been sliced in half over the last four months, while Friendster’s time spent has plummeted nearly 75% in the same time period. Overall, minutes spent per site fell 5% in December 2007 compared to the year-ago period….

More in that vein here.

Google’s loss is the Digger’s Gain

I always thought the MySpace/Google deal was a work of genius — for Rupert Murdoch. It’s beginning to look as though I was right.

The stock market may be fretting over Google’s disappointing earnings, but somewhere Rupert Murdoch is smiling.

One of the weaknesses that Google’s management highlighted in its conference call was advertising on social networks. The company said its traffic acquisition cost, the money it pays to sites on which it places ads, rose in the fourth quarter because of required minimum payments it must make to certain sites.

“We have found that social networking inventory is not monetizing as well as we would like,” said George Reyes, Google’s chief financial officer, implying that the sites on which the minimum payments are due were social networks. By far, the largest social network on which Google sells ads is MySpace, which is owned by Mr. Murdoch’s News Corp. In 2006, Google agreed to a three-year deal to sell ads on MySpace, committing to pay a minimum of $900 million.

People involved in that deal said that Google never assumed that it would earn its $900 million back from that deal, but it appears to be losing even more than it had expected.

The Davos gabfest

It’s that time of year again — the world’s bosses have gathered in Davos to do some schmoozing and pretend they have social consciences. Bill Gates delivered his plea for a kinder, gentler capitalism*, for example, which is bit like hoping that wild boars will learn to respect suburban flower-beds.

Needless to say, the Google boys are there — and there’s a substantial YouTube presence as a result. See, for example, the Davos question where the fat cats post their answers to the question “What one thing do you think that countries, companies and individuals must do to make the world a better place in 2008?”.

*Footnote: latest kinder, gentler capitalist results. Microsoft sales up 30%, profits up 79%.

Facebook: an elegy

Photo by avixyz.

Martin Weller has some interesting valedictory thoughts about Facebook.

This will be the year Facebook fades away for many of us. It won’t disappear – I’ll probably have a Facebook profile still, but I just won’t use it much, rather like I have a LinkedIn profile that I never do anything with. So, before it goes and we become all dismissive about it, here are some of the good things the Facebook experience taught me…

It’s an interesting list, so go read the entire post.

Social networking in education

The third of the Economist’s online debates is on the proposition that “social networking technologies will bring large [positive] changes to educational methods, in and out of the classroom”. Martin posted this comment:

In some ways the argument is irrelevant – it’s like asking ‘is alcohol beneficial to study?’ You could argue either way, but regardless of what we think students are going to use it anyway.
But, that aside, let’s look at what SNS offer – a sense of community, peer support, enthusiastic users, engagement with technology, resource sharing, democratic participation – hmm, these are all things we’ve been desperate to have in higher education for years. We’ve largely failed in many of these (as anyone who uses a VLE can attest), so why wouldn’t we look at what happens in SNs? It would be remiss of us not to do so.
However, there are some _big_ cultural issues that higher ed will need to get over – in particular HE is based on a very hierarchical model, and is often obsessed with controlling the student experience. In a social network you have to let go. In short you have to accept bottom up over top down – and that will be tough, as it goes against 3000 years of educational instinct.
So, my conclusion – of course higher education should try and adopt principles of social networks and 2.0, but the question is whether it _can_.

My two-pennyworth was:

Technology is not the key factor in any of this. Many years ago Seymour Papert believed that putting computers into primary schools would revolutionise learning and education. It didn’t — mainly because giving pupils the capacity to engage in computer-mediated exploratory learning would have undermined the authority of teachers and made schools more ‘difficult’ to manage. So the school system asserted control over the technology and placed it in roped-off spaces called ‘ICT Rooms’ or the like, and Papert’s hoped-for revolution didn’t happen.

There’s an analogy here for social networking. It’s intrinsically non-hierarchical and largely uncontrollable. It’s therefore a poor fit with our hierarchical and tightly-controlled educational institutions — at every level from kindergarten to university. Social networking could conceivably have beneficial effects in education — but only if the social structures implicit in our educational system adapt to accept it.

Forward to the past…

… or is it back to the future? Lovely column by Stephen Fry on walled gardens and social networking…

I am old enough to remember Prestel and the original bulletin boards and “commercial online services” Prodigy, CompuServe and America Online. These were closed communities. You paid a subscription, dialled in and connected. You made new friends and you chatted in “rooms” designated for the purpose according to special interests, hobbies and propensities. CompuServe and AOL were shockingly late to add what was called an “internet ramp” in the 90s. This allowed those who dialled up to go beyond the confines of the provider’s area and explore the strange new world of the internet unsupervised. AOL offered its members a hopeless browser and various front ends that it hoped would keep people loyal to its squeaky-clean, closed world. This lasted through the 90s as it covered the planet in CDs in an attempt to recruit subscribers. A lost cause, naturally, and the company ended up as little more than an ordinary ISP. Made millions for Steve Case on the way as AOL merged with Time Warner, but that’s another story.

Opening and closing like a flower

My point is this: what an irony! For what is this much-trumpeted social networking but an escape back into that world of the closed online service of 15 or 20 years ago? Is it part of some deep human instinct that we take an organism as open and wild and free as the internet, and wish then to divide it into citadels, into closed-border republics and independent city states? The systole and diastole of history has us opening and closing like a flower: escaping our fortresses and enclosures into the open fields, and then building hedges, villages and cities in which to imprison ourselves again before repeating the process once more. The internet seems to be following this pattern…

Thanks to Pete for the link.

Who owns your birthday?

This morning’s Observer column

Watching Scoble in action is like taking a puppy for a walk. He is insatiably curious, and he follows every lead, no matter how daft. When some new social networking service appears, you can bet he will overdose on it. He was a predictably early subscriber to Facebook, on which he rapidly acquired 5,000 ‘friends’ (the maximum permitted by the service, apparently). He is also, needless to say, a subscriber to Plaxo.com’s contact-management service and became interested in seeing how much overlap there might be between his Facebook friendship network and his Plaxo contacts. Which is where the fun began…