The ‘news agenda’, the public sphere and the Net

This diagram (from The Uncensored War, Daniel Hallin’s book about the media and the Vietnam war) is the heart of a terrific essay by Jay Rosen on journalism’s role in stifling public discussion while pretending to enhance it. Sample:

1.) The sphere of legitimate debate is the one journalists recognize as real, normal, everyday terrain. They think of their work as taking place almost exclusively within this space. (It doesn’t, but they think so.) Hallin: “This is the region of electoral contests and legislative debates, of issues recognized as such by the major established actors of the American political process.”

Here the two-party system reigns, and the news agenda is what the people in power are likely to have on their agenda. Perhaps the purest expression of this sphere is Washington Week on PBS, where journalists discuss what the two-party system defines as “the issues.” Objectivity and balance are “the supreme journalistic virtues” for the panelists on Washington Week because when there is legitimate debate it’s hard to know where the truth lies. There are risks in saying that truth lies with one faction in the debate, as against another— even when it does. He said, she said journalism is like the bad seed of this sphere, but also a logical outcome of it.

2. ) The sphere of consensus is the “motherhood and apple pie” of politics, the things on which everyone is thought to agree. Propositions that are seen as uncontroversial to the point of boring, true to the point of self-evident, or so widely-held that they’re almost universal lie within this sphere. Here, Hallin writes, “journalists do not feel compelled either to present opposing views or to remain disinterested observers.” (Which means that anyone whose basic views lie outside the sphere of consensus will experience the press not just as biased but savagely so.)

Consensus in American politics begins, of course, with the United States Constitution, but it includes other propositions too, like “Lincoln was a great president,” and “it doesn’t matter where you come from, you can succeed in America.” Whereas journalists equate ideology with the clash of programs and parties in the debate sphere, academics know that the consensus or background sphere is almost pure ideology: the American creed.

3.) In the sphere of deviance we find “political actors and views which journalists and the political mainstream of society reject as unworthy of being heard.” As in the sphere of consensus, neutrality isn’t the watchword here; journalists maintain order by either keeping the deviant out of the news entirely or identifying it within the news frame as unacceptable, radical, or just plain impossible. The press “plays the role of exposing, condemning, or excluding from the public agenda” the deviant view, says Hallin. It “marks out and defends the limits of acceptable political conduct.”

Anyone whose views lie within the sphere of deviance—as defined by journalists—will experience the press as an opponent in the struggle for recognition. If you don’t think separation of church and state is such a good idea; if you do think a single payer system is the way to go; if you dissent from the “lockstep behavior of both major American political parties when it comes to Israel” (Glenn Greenwald) chances are you will never find your views reflected in the news. It’s not that there’s a one-sided debate; there’s no debate.

As I say, a terrific essay, well worth reading in full. The comments (including Daniel Hallin’s) are also illuminating.

Why the Google home page is the way it is and more…

Fascinating interview with Marissa Meyer, covering her early time in Google and the aesthetics of the home page (among other topics). Released as work in progress by the BBC Digital Revolution team. They’re releasing their video rushes for downloading and re-use under a CC-type licence. And also including rough transcripts. Terrific idea, which reminds me of why I’m glad to pay the licence fee.

How we came to see the world differently

This morning’s Observer column.

Bell scientists also were responsible for the laser, many of the technologies used in radio astronomy and mobile phones, wireless local area networking, information theory, the Unix operating system and the C programming language. Seven Nobel prizes have been awarded for work done at Murray Hill.

The latest of these for physics was presented in Oslo last week to Willard Boyle and George Smith, who on 17 October 1969 were trying to come up with an idea that would stop their boss’s boss switching resources from their work to another department working on sexy new kinds of computer memory. In a discussion that lasted “not more than an hour” as Smith later recalled they came up with a device that changed the way we see the world. They called it a charge-coupled device or CCD, and it developed into the sensor at the heart of most digital cameras in use today.

If you want to see the fruits of their work, log on to Flickr.com, the world’s leading image-hosting site. Launched in 2004, it was bought by Yahoo in 2005 and now holds more than 4bn images. Since you began reading this column, more than 600 pictures have been uploaded to it, automatically resized and each assigned a unique URL. It is one of the wonders of the modern world…

Facebook to join the UN? If it can find a way of financing the subscription

This morning’s Observer column.

It was announced last week that the population of Facebook now exceeds that of America. Since mid-September the social networking service has added 50 million users, which means it now finds itself with 350 million of them. I am sure that Mark Zuckerberg, the founder of Facebook, takes the same view of his subscribers as PG Wodehouse attributed to the male codfish – “which, suddenly finding itself the parent of three million five hundred thousand little codfish, cheerfully resolves to love them all”. But even Zuckerberg must be wondering how he can monetise the little darlings.

There they are, cavorting in the corner of cyberspace so thoughtfully and expensively provided by him, where they post photographs of themselves in embarrassing situations, write affectionate or silly messages on one another's "walls", become "fans" of obscure comedians, join witty "groups" to support the Tiger Woods driving school and do other cool things too numerous to list. And all without paying a cent…

LATER: It’s interesting to see how this piece has been picked up across the Twitterverse — and slightly misinterpreted as a claim by me that Facebook won’t make money. I have no idea whether it will or not. All I was trying to say is that advertising isn’t necessarily the key to Facebook profitabiity. This is because the service is not primarily about content but activity. Maybe that can be monetised, but at the moment it’s not clear how.

What I was trying to say is that the hopes of content providers that they will make money from advertising may turn out to be fantasies. The only online business that really makes money from advertising is search. Which is why Google is as big as it is.

Cisco flips

From today’s NYTimes.

Now, however, Cisco seems to have found its way with the Flip. A couple of weeks ago, the company began putting out 10-second television commercials and Web clips that show snippets from the lives of both celebrities and “regular people.” The spots for Flip include a nod at the end to Cisco, when the company logo appears.

“We get unsolicited e-mails from people all over the country telling us how excited they were to capture some moment,” said Jodi Lipe, the Cisco executive who spearheaded the campaign. “We wanted to capture that authenticity in our television campaign.”

Some of the ads appear to document the banal. For example, there is one of a man picking at his bacon and eggs with a fork, and another of someone brushing his teeth. The obligatory parental video of baby with food dangling from her mouth? It’s there.

But, look more closely, and you’ll find that the authenticity of Cisco’s campaign comes with some caveats. The man brushing his teeth is the singer Lenny Kravitz. One of the most popular clips — four guys singing an ode to hamburgers in their car — turns out to be the creation of budding marketers from Hollywood.

Ways of subsidising journalism

Fascinating — and thoughtful — list by Jay Rosen.

I was asked to speak recently at a conference organized by Yale University with the title “Journalism & The New Media Ecology: Who Will Pay The Messenger?” This irritated me. The question should have been “who will subsidize news production?” because news production has always been subsidized by someone or something. Very rarely have users paid directly the costs of editorial production.

Spot on. The post has attracted some very good comments, too.

Inside the mind of the Digger?

Unless you’ve been vacationing on Mars you will know that Rupert Murdoch has been threatening to ban Google from indexing News Corporation websites. This proposition seems so bizarre that it’s had people wondering whether the Digger might be losing his marbles. There are (as I’ve observed before) two schools of thought:

1. He is losing his marbles.

2. He knows something that the rest of us don’t. Support for this view comes from people’s respect for his track record of making bold, risky decisions which have paid off handsomely. On the other hand, his record isn’t entirely unblemished when it comes to Cyberspace. This will be his third foray into Cyberspace, and his first two were not exactly unqualified successes. And even his purchase of MySpace, once hailed as an act of genius, is beginning to look tarnished in the light of Facebook’s rise. So let’s not get carried away by delusions of the Digger’s omniscience.

Kara Swisher is the latest commentator to attempt to fathom the Digger’s mind. In this post, she offers no fewer than five possible interpretations. Here’s a summary:

1. Murdoch really means it.

the increasing money being made by Google, even as their revenue has suffered, has developed into a growing problem.

Which is simply this: There is a lot more money to be made in searching for content than in making content.

This realization has to shake content czars like Murdoch to the core, but it is indeed the situation they find themselves in.

Murdoch makes a fair point in that journalism costs money to make and it used to have a solid economic system under it until Google and others on the Web disaggregated it wholly.

Thus, online aggregators become “tapeworms,” as The Wall Street Journal Managing Editor Robert Thomson quipped.

2. Murdoch really means to create a lot of confusion, in order to shake down Google.

Well, it would not be the first time Murdoch and many others of his ilk have used public sharp elbows and saber-rattling to get what they want.

Except in this case, the algorithm experts over at Google know precisely–down to the tenth decimal–how much linking to News Corp. makes for them.

And it is not much, especially when looking at the vast sea of data Google serves up.

Its money-making is widely dissipated, from searches for vacation information to mapping to car-buying to health. While news-finding definitely is part of the mix, it is not at the center of the Borg.

3. Murdoch really means to create a lot of confusion, in order to shake down Microsoft.

4. A deal will be made.

My not-too-surprising prediction is that in the end, News Corp. and others will probably strike some kind of lesser deal with Microsoft – although it will tout the heck out of it – while taking some of its content behind a pay wall and thereby de-indexing it from Google.

5. The truth is out there.

In perhaps his most strident television interview, with his Sky News Australia service (which you can see below–oh, the irony–on Google’s YouTube), Murdoch said about those who use Google to find News Corp. content:

“They don’t suddenly become loyal readers of our content. We’d rather have fewer people coming to our Web site but paying.”

That really is the honest truth in all this hubbub: Murdoch and other publishers have to find a way to get a some pool of dedicated online readers to pay enough to be able to then provide them with content that will keep them coming back for more.

That’s a business that Google truly cannot help or hinder, really.

In a nutshell: something will happen but we don’t know what.