Jackie Stewart shares his, er, secrets of success

It’s pass the sickbag time again, folks. The diminutive Scottish petrolhead with the whiny voice has been sharing the secrets of his success with the unfortunate readers of the Torygraph.

The great challenge, he explains, “is to win with integrity and care.”

“Integrity and care?” some will jeer. [Ed: shurely not]. “They don’t count. Look at the scoreboard. It’s a dog-eat-dog world out there, and the reality is, in sport, business and everything else, that nice guys come last. Winning is not everything, it’s the only thing,” and so on. I disagree.

As a sportsman I was hideously spoiled. It’s easy for pampered heroes to believe the world owes them a living – until the adulation ends soon after they retire.

The key to success after sport lies in stopping being a taker and learning to be a giver. In my case, the realisation that I could add significant value to companies providing products or services to motorsport dawned long before I retired from racing in 1973. So, when the time came, I was able to move seamlessly from the cockpit into a series of long-term associations with companies including Ford, Goodyear, Rolex and Moët & Chandon. My aim was always to provide more value than they perceive they were paying for…

Aw, isn’t that sweet! Imagine someone generous enough to give to penniless outfits like Rolex and Moet & Chandon. Altruism is so ennobling, don’t you think.

Who reads this ‘inspirational’ crap, I wonder? (Apart from me, that is.)

Good news for air-guitarists

From Technology Review

It’s every guitar player’s nightmare: you step onstage, strike your rock-god pose, triumphantly strum the first chord of a song–and discover that your guitar is out of tune.

A new line of instruments from Gibson Guitar now promises to banish this scenario to the dark ages with high-tech self-tuning technology built into the company’s flagship electric-guitar models.

The idea is drawing both kudos and criticism from guitar professionals and purists. On blogs and forums around the Web, some players call it an inexcusable crutch for sloppy players. Others, particularly those who use different tunings for different songs, say it could be a godsend.

Either way, the system is a sign that the music world’s digital transformation is reaching ever deeper, even into the rarefied circles of high-end analog instruments…

This year’s Xmas book

Every Christmas there’s a book which takes the UK market by storm. It’s the book that everyone thinks someone else would like to read — the perfect literary stocking-filler. In earlier years it was Lynne Truss’s Eats Shoots and Leaves and Schott’s Miscellany.

I’ve just finished what I predict will be this year’s Christmas Book. It’s Alan Bennett’s delicious fantasy about what would happen if HM the Queen became a serious reader. Here she is explaining Proust to the (baffled) Foreign Secretary:

“Terrible life, poor man. A martyr to asthma, apparently, and really someone to whom one would have wanted to say, ‘Oh do pull your socks up.’ But literature’s full of those. The curious thing about his was that when he dipped his cake into his tea (disgusting habit) the whole of his past life came back to him. Well, I tried it and it had no effect on me at all. The real treat when I was a child was Fuller’s cakes. I suppose it might work with me if I were to taste one of them, but of course they’ve long since gone out of business, so no memories there. Are we finished?”. She reached for her book.

124 pages of pure, unadulterated bliss. If I were a screenwriter I’d be working on the adaptation now.

The Brooning of Labour

If, like me, you were repelled by the unctuous vapouring of Gordon Brown’s Conference Speech, then you’ll enjoy Ross McKibbin’s acerbic commentary in the current LRB. Sample:

How problematic Brown’s policies were and are has been demonstrated by the Northern Rock affair. In the short term, of course, its difficulties were not the doing of the government. Northern Rock was the victim of a crisis in the international banking system caused by unwise mortgage lending in the United States. In the longer term, however, Brown, New Labour and much of the country’s political and financial elite have acquiesced, with more or less enthusiasm, in a financial regime which began in this country with the abolition of credit restrictions by the Thatcher government. Although there were arguments in favour of abolition it was always very risky – just as the present colossal levels of personal indebtedness (essential to Labour’s electoral success) are very risky. That it came to a run on a bank – something that has not happened in Britain for 150 years, not even in the international financial crisis of 1931 when the stability of the British banking system was the wonder of the world – shows how instinctively (and understandably) nervous people are of this regime. Furthermore, Brown’s system of regulation worked badly. It was he who divided regulatory responsibility between the Financial Services Authority and the Bank of England – which was asking for trouble – and it was he who extended the autonomy of the Bank, with predictable results.

The truth is that — as McKibbin points out — much of what is most detestable about New Labour — its authoritarianism, contempt for civil liberties, adulation of ‘wealth creation’, micromanagerial obsessiveness over ‘targets’, PFI, etc. — are actually more Brown’s creations than Blair’s. The only difference is that Brown is now varnishing them with a new layer of patriotic tosh about “Britishness”, “British values”, etc. If the Tories weren’t so pathetic there might be some hope of unhorsing the pompous ass.

Tony’s txtng skills

Simon Hoggart writing about an audience he had last week in Bournemouth with Alastair Campbell…

His most interesting point to me was that as prime minister, Tony Blair was shielded from the bewildering speed of technological change. Everything was done for him. So in 10 years he never learned how to send a text message. Finally he did. Campbell reported: “I have had two from him. The first was the single word ‘are’. The second read: ‘this is amazing you can do words and everything’.”

All of which reminds me of another Blair-technology story I once heard from Campbell.

iPhone Hackers 1: Apple 1

New York Times report today says that:

the Web was filled Friday with complaints from people who had installed the latest iPhone software update, only to see all the fun little programs they had been adding to their iPhones disappear — or, still worse, see their phones freeze up entirely.

It was bound to happen. The moral is that if you hack your iPhone you should forget about syncing it to your computer from then on.

Control freaks like Apple don’t give up easily.

But wait! — GMSV has more:

From the warranty right on through Steve Jobs explicit reminder (see “Jobs to iPhone hackers: Bring it on”), Apple has consistently warned iPhone buyers that if they choose to go off the reservation and modify their units to use third-party software or run on networks other than AT&T, they run the risk of their beautiful toy turning into a handsome skipping stone. Still, thousands took their chances, and sure enough, when Apple pushed through an iPhone update Thursday, there was soon wailing and lamentation throughout the land.

Unfortunately for Apple, at least some of that wailing was coming from owners who had not hacked or modified their iPhone, yet found it hobbled or bricked after the update. And the overall picture of which phones were hit, the damage and the chances of recovery is veiled in the fog of war. Depending on which unlocking hack was used, or not, the iPhone update may or may not brick your unit or cause data loss, and that damage may or may not be repairable by new hacks or perhaps by a sympathetic Apple Genius. What is clear is that even while acting within its rights, Apple has a messy little problem that is not going to go away any time soon.

Still more: Erick Schonfeld has advice for Apple — “Stop behaving like a phone company”…

As we all know by now, the latest software update to the iPhone may in some cases turn it into a useless brick—if you happen to have put hacked software on it or unlocked it (ahem, John) in order to make it work on a non-AT&T carrier (such as T-Mobile, in the U.S.). Apple, of course, is free to try to lock in customers to its partner AT&T and to control what software will work on the phone. That’s just the way the cell phone business works. Right? It’s all about customer lock-in and reducing churn.

But Steve Jobs might be better served here to take his own advice and think different. Because, as he has so elegantly demonstrated with the iPhone, these devices are finally becoming little computers. So it shouldn’t be a surprise that consumers will expect them to act like computers. They will want to modify them to their exact, quirky predilections. They will want to use them any way they want, as a general-purpose device.

That is why PCs took over the world. They could be tuned a million different ways to the needs of a million different customers. You don’t ask Apple permission to download software off the Web for your Mac. And you would never agree to buy a laptop that only worked with only one broadband provider. Why should the iPhone be any different?

The uproar today may be limited to hackers and the digerati. But soon everyone will want the same thing. And if they don’t get it from Apple. They may look somewhere else. Google Phone anyone?

How to do it

Halo 3 arrived from Amazon today, and so I guess no homework will get done today in the Naughton household. Sigh. But behind the delivery is an interesting story about customer service.

We pre-ordered Halo 3 ages ago, along with another game. Then the launch date for the second game slipped — to November. I assumed that Amazon would then split the order and deliver Halo 3 on launch day. Came the day and the postman was anxiously awaited by the Naughtons. No Halo 3. None the next day either. And so it went on. Eventually — yesterday — I went onto ‘Track My Order’ on Amazon.co.uk and found that Halo 3 hadn’t been dispatched. Wading through the site to find a way of communicating with Amazon, I came on a button labelled (I think) ‘Phone Call’. I clicked on it, entered my mobile number and 30 seconds later the phone rang. It was a real human being wondering what the problem was. He looked up the order, found that the Halo 3 shipping date was bound to that of the other game, asked me if I’d like to cancel the second order, and scheduled Halo 3 for immediate dispatch.

After hanging up, I looked in my inbox — to find two emails from Amazon one confirming cancellation of the second order. The other asking me for feedback on whether the phone call had been helpful.

A long time ago, I wrote in the Observer that Amazon was really just a world-class customer-service outfit that happened to be on the Web. I was right. I wonder how many other firms can match that kind of performance.

Soap cuisine

I was a TV critic for 13 years and IMNSHO* the second best in the business. The best, by far, was Nancy Banks-Smith of the Guardian. She’s still doing it, and is as good as ever. Here she is, for example, on the other night’s TV:

One can only deplore the current state of catering in the soaps. In Coronation Street (ITV1), Roy, proprietor of Roy’s Rolls, was ordered out of his own cafe because he was scaring the customers. Distress has, indeed, given him the look of a giant tortoise suffering from SAD disorder. His face falls in perpendicular folds. His cardigan seems to distend as you watch. His customers, never backward in coming forward, are complaining about the size of their organically sourced meals. As Blanche said, “I came in for meat and tater pie. How far the tater’s travelled and the lamb’s dying words are no concern of mine.”

When the heart is in turmoil, the takings go down, and Roy and Hayley’s partnership is under strain. Her long-lost son took the news that she was his father (do try to keep up) very badly indeed. Now Hayley is sitting alone in a late-night cafe as chairs are upended around her, while Roy has a breakdown in Freshco.

*Footnote: In My Not So Humble Opinion