This morning’s Observer column:
Although Google is an American company, it had no option but to comply with the ECJ ruling because it trades with – and has assets in – all the countries in the European Union. But because it is based in the US, it also has to obey the laws of that particular land. And in the US, the first amendment to the constitution means that people take a very dim view of any interference with free speech. Sanitising Google search results to comply with the rulings of a foreign court would certainly be perceived as such an interference. So while RTBF links are removed from, say, google.fr, they remain visible on search results from Google.com, which is easily accessible from any European country.
It turns out that some of Europe’s data protection regulators are not amused by this…
This is interesting:
We present evidence from five experiments in two countries suggesting the power and robustness of the search engine manipulation effect (SEME). Specifically, we show that (i) biased search rankings can shift the voting preferences of undecided voters by 20% or more, (ii) the shift can be much higher in some demographic groups, and (iii) such rankings can be masked so that people show no awareness of the manipulation. Knowing the proportion of undecided voters in a population who have Internet access, along with the proportion of those voters who can be influenced using SEME, allows one to calculate the win margin below which SEME might be able to determine an election outcome.
Writing as someone who is working on a piece about the new kinds of power wielded by Internet companies, this seems pretty significant.