The beauty of Plain English

This morning’s Observer column

‘Political language’, observed George Orwell in his great essay on ‘Politics and the English Language’, ‘is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.’ Much the same applies to the output of the public relations industry. One of the most important public services that mainstream journalism can provide, therefore, consists of decoding PR-speak: translating its half-truths, unsupported assertions and evasions into plain English…

This column is really a celebration of John Gruber’s lovely translation of Macrovision CEO Fred Amoroso’s Response to Steve Jobs’s ‘Thoughts on Music’.

Orwell would have loved it.

Sun rises again

From today’s New York Times

Sun Microsystems solidly beat Wall Street’s estimates yesterday when it reported a profit for the fourth quarter, providing evidence that the company’s turnaround plan was working.

The report sent shares of Sun up nearly 10 percent in after-hours trading, after they declined 3 cents to close at $4.89 earlier in the day.

Profit at Sun, which makes computer servers, was $329 million, or 9 cents a share, compared with a year-earlier net loss of $301 million, or a loss of 9 cents a share. Revenue rose to $3.84 billion from $3.83 billion. Analysts had expected, on average, earnings of 5 cents a share on $3.84 billion in revenue, according to Thomson Financial.

It was the third consecutive quarter of profit for the company, which had endured a lengthy downturn and five consecutive quarters of losses….

Time to eat my hat, then. Two years ago, I thought the company was doomed.