Targeted ads

From Frederic Filloux

Over the recent years, the advertising community managed to find a new gun to shoot itself in the foot. It's called targeted ads. Everyone has ugly anecdotes about those. Typically, the stories go like this: You do a web search for an item and quickly find it. In the following months you're deluged by ads for the product you bought. The annoyance prompts many to opt for AdBlocking systems – I did (except for sites I'm in charge of), with no regret nor guilt.

To put it mildly, there is room for improvement, here.

Yep. For some reason, even reputable outfits like John Lewis tend to be particularly annoying in this respect.

The Dictator’s Dilemma

My Observer Comment piece on the latest episode in the ongoing conflict between the state and the Internet.

Here we go again: authoritarian ruler finds that social media are making life uncomfortable for him in the run-up to elections; finds Twitter particularly annoying; instructs local authorities to shut off access for his citizens; announces that he is unbothered by international criticism of this act of censorship which, he says, will demonstrate the power of his republic.

Welcome to Turkey, our staunch ally in the fight against jihad and the Forces of Darkness. There is a certain grim familiarity in the story of Prime Minister Erdogan’s battle against social media…

Military-Industrial Complex 2.0

This morning’s Observer column.

As they burgeoned, the big internet companies looked with disdain on the leviathans of the military-industrial complex. Kinetic warfare seemed so yesterday to those whose corporate mantras were about “not being evil” and adhering to “the hacker’s way”. So when Snowden revealed NSA claims that the spooks had untrammelled access to their servers the companies reacted like nuns accused of running a webcam porn site. It wasn’t true, they protested, and even it if was they knew nothing about it. Of course they did comply with government requests approved by a secret court, but that was the extent of it. As the months rolled by, however, this reassuring narrative has unravelled. We discovered that the NSA and GCHQ had indeed covertly tapped the data-traffic that flows between the companies’ server farms. But since Google and co were – they claimed – unaware of this, perhaps their protestations of innocence seemed justified. More embarrassing were the revelations about the astonishing lengths to which one company (Microsoft) went to facilitate NSA access to its users’ private communications.

Last Wednesday, another piece of the jigsaw slotted into place. The NSA’s top lawyer stated unequivocally that the technology firms were fully aware of the agency’s widespread collection of data. Rajesh De, the NSA general counsel, said that all communications content and associated metadata harvested by the NSA occurred with the knowledge of the companies – both for the Prism system and the covert tapping of communications moving across the internet.

So who’s lying — the NSA or the tech companies?

From the outset of the furore over the Snowden revelations it’s been obvious that either the NSA or the tech companies must have been lying about whether the agency did or did not have access to the companies’ communications. This statement by the NSA’s lead counsel asserts that the companies knew all along about the agency’s data collection practices.

The senior lawyer for the National Security Agency stated unequivocally on Wednesday that US technology companies were fully aware of the surveillance agency’s widespread collection of data, contradicting months of angry denials from the firms.

Rajesh De, the NSA general counsel, said all communications content and associated metadata harvested by the NSA under a 2008 surveillance law occurred with the knowledge of the companies – both for the internet collection program known as Prism and for the so-called “upstream” collection of communications moving across the internet.

Asked during a Wednesday hearing of the US government’s institutional privacy watchdog if collection under the law, known as Section 702 or the Fisa Amendments Act, occurred with the “full knowledge and assistance of any company from which information is obtained,” De replied: “Yes.”

They can’t both be right: so who’s lying?

One-hit wonders

Readers who have been playing a strange game called Candy Crush Saga on their smartphones may be interested to know that — according to the New Yorker — has been downloaded more than half a billion times. More interesting still is the news that King Digital Entertainment, the Irish company that created it, earned almost $2B in sales, of which $567m was pure profit.

Last month, King Digital filed for a US IPO with a putative valuation of “up to $7.6 billion”.

The phrase “money from old rope” comes to mind. But it’s soooo old-fashioned.