Daily Archives: December 31, 2006

Dead trees: dead media?

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Thanks to Bill Thompson for this:

Smash Hits closed down this year. It was probably past saving but still sad. Is there room for a pop magazine to launch in 2007? Let’s do a little roleplay.

Publisher: Hey kids! Here’s a new magazine.
Kids: What’s a magazine?
Publisher: Well, it’s like a book…
Kids: Oh piss off.
Publisher: No wait! It’s in full colour, and you can read it on the bus on the way to school…
Kids: We read our text messages on the way to school.
Publisher: Okay – well we’ve mocked up a magazine to show you. Take a look at THIS!
Kids: Where are the videos?
Publisher: What?
Kids: Where’s the button to press play on the videos?
Publisher: Well, no, you see these are just photographs…
Kids: We’ve already downloaded all these photographs from the internet. How do we use this to talk to each other?
Publisher: Well, there’s a letters page…
Kids: How do we know when our friends are reading the same magazine?
Publisher: Well, you don’t…
Kids: Hang on, this still says that Ray might win X Factor…
Publisher: Well, you see we had to write this last week because it takes a long time to print onto paper…
Kids: But shouldn’t that have changed to say Leona by now?
Publisher: You can’t change it – it’s printed on paper!
Kids: So it doesn’t update?
Publisher: Well, no, but… Well anyway. How much would you pay for this magazine, do you think?
Kids: Pay? You have got to be ****ing joking.

Powerpoint Karaoke

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Here’s a nice new game for tired executives — Powerpoint Karaoke. It’s simple: you stand up. They cue up a random presentation. You ad-lib it.

And — a neat twist invented by yours truly: as you do it, a ‘friend’ videos your performance and uploads it to YouTube.

Caution: do not try this at work.

Looking back, looking forward

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This morning’s Observer column…

This year was also the one in which old-media companies came out of denial about what they had hitherto regarded as an oxymoron, ‘user-generated content’ – text, audio, imagery and video created and published by mere amateurs. (Think of blogging, Flickr and YouTube.) Having awoken from their slumbers, the Time-Warners of the world reasoned thus: how can we exploit this garbage? After all, there’s a serious financial opportunity here.

If you’re an old-media outfit, creating ‘content’ is an expensive business: you have to hire producers, directors, studios, actors, writers and a host of other low-life types, pay them good money up front and wait until they produce the goods. Only then can you start to make money from it. But the explosion of user-generated content suggests that there are millions of schmucks out there who are willing to do all this for free! So the question for the old-media world was: ‘how do we cash in on this racket?’