Wuff, wuff, wu…. yawn, zzzzzzzz

Guess what — Prozac for dogs!

Anxiety-ridden dogs that go berserk when left alone by their owners will soon have a new treatment option–a reformulated version of the antidepressant Prozac, known generically as fluoxetine. To be marketed under the name Reconcile by Indianapolis-based drugmaker Eli Lilly, the drug is chewable and flavored with a doggie-delectable zing. It is the latest in a string of recently approved canine drugs, reflecting the growing market for pet pharmaceuticals.

The U.S. Food and Drug Administration approved Reconcile in February after clinical tests in dogs showed it significantly improved symptoms of separation anxiety, a problem that strikes 10 to 20 percent of canines with varying severity; dogs affected may bark, chew household items, or urinate in inappropriate locations when left alone. The drug, which will go on the market in April and will be sold along with a behavior modification program, is the first product introduced by a new division of Lilly devoted entirely to pets…

Don’t you just love that phrase “doggie-delectable zing”?