Every photographer I know seems to be waiting for the Fuji x100 to be launched (it’s due in March, apparently). Not sure why people are so excited about it, but here are some guesses: the viewfinder technology is interesting — combining Leica-type brightline optical viewfinder with a superimposable digital read-out; and Fuji make pretty good lenses. It has a prime non-interchangeable 23mm lens which, when corrected for the sensor size, works out at 35mm effective focal length. And it will cost $1,000 in the US — which, needless to say, UK dealers will translate as £1,000.

Now comes the surprising bit. yesterday Fuji released a gallery of sample images taken with the new camera. And, guess what? They’re utterly banal.