The PR exercise that is Facebook’s ‘supreme court’

This morning’s Observer column

This board (originally talked about within Facebook as a “supreme court”) is both a manifestation of preposterous hubris on the part of what is, after all, merely a commercial company and a cunning stunt by said company to avoid taking corporate responsibility for difficult decisions. It consists of up to 40 bigwigs, allegedly carefully chosen (“six in-depth workshops and 22 round tables, attended by more than 650 people from 88 different countries”) but who look awfully like the kind of longlist that might be produced by a high-end corporate headhunter. It includes, for example, a former prime minister of Denmark, nine professors, one vice-chancellor and a former editor of the Guardian. Such eminent worthies, of course, cannot be expected to work for nothing, so, according to the New York Times, they receive at least $100,000 (£73,000) a year for a commitment of 15 hours a week.

Inspection of linguistic clues on the board’s website does not inspire confidence in its supposed collective IQ or independence…

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