All predictions about the Net are wrong. (Except this one, of course)

This morning’s Observer column.

If I’ve learned one thing from watching the internet over two decades, it’s this: prediction is futile. The reason is laughably simple: the network’s architecture and lack of central control effectively make it a global surprise-generation machine. And since its inception, it has enabled disruptive innovation at a blistering pace.

This doesn’t stop people making predictions, though. In fact, ever since the web went mainstream in 1993 there has been a constant stream of what computer scientist John Seely Brown calls “endism” – assertions that some new technology presages the termination of some revered practice, not to mention the end of civilisation as we know it. The prediction that online news means the death of newspapers, for example, is almost as old as the web. More recent examples include Wired’s announcement of the imminent death of the web at the hands of iPhone apps and Nicholas Carr’s assertion that ubiquitous networking heralds the end of contemplative reading.

The problem with endism is that it’s intrinsically simplistic…

Welcome to 1938

Sobering NYT column by Paul Krugman.

Here’s the situation: The U.S. economy has been crippled by a financial crisis. The president’s policies have limited the damage, but they were too cautious, and unemployment remains disastrously high. More action is clearly needed. Yet the public has soured on government activism, and seems poised to deal Democrats a severe defeat in the midterm elections.

The president in question is Franklin Delano Roosevelt; the year is 1938. Within a few years, of course, the Great Depression was over. But it’s both instructive and discouraging to look at the state of America circa 1938 — instructive because the nature of the recovery that followed refutes the arguments dominating today’s public debate, discouraging because it’s hard to see anything like the miracle of the 1940s happening again.

Now, we weren’t supposed to find ourselves replaying the late 1930s. President Obama’s economists promised not to repeat the mistakes of 1937, when F.D.R. pulled back fiscal stimulus too soon. But by making his program too small and too short-lived, Mr. Obama did just that: the stimulus raised growth while it lasted, but it made only a small dent in unemployment — and now it’s fading out…

Yep. And there’s no indication that Osborne & Co understand this.

Drawing the line between Twitter and Facebook

Christopher Caldwell had a typically thoughtful column in yesterday’s Financial Times, about the case of the Washington Post sportswriter, Mike Wise, and his Twitter experiments.

Mr Wise has built a reputation as one of America’s top basketball reporters. He has a radio show. He does interviews. And – fatefully – he stays in contact with his readers through Twitter. On Monday, Mr Wise “tweeted” three fake news stories. One concerned how long a suspension Pittsburgh Steelers quarterback Ben Roethlisberger would receive for alleged off-field misconduct. Mr Wise wrote: “Roethlisberger will get five games, I’m told.” The Miami Herald, The Baltimore Sun and NBC’s Pro Football Talk blog all cited the tweet.

Mr Wise then revealed that the story was a hoax – or, to put it charitably, a piece of freelance sociological fieldwork. Mr Wise had been critical of online “aggregators” who do not source their own stories or check facts independently. He explained, in an apology posted on Twitter, that he had been trying to “test the accuracy of social media reporting”.

The Post, however, didn’t see the joke and suspended him for a month. The paper’s argument was that his position as a senior writer in a major newspaper effectively meant that Mr Wise was not free to do what you or I might be free to do.

Mr Caldwell explores the complexities of the case. He points out that, in the first place, Wise’s “test” wasn’t exactly well-designed. What he wanted to test was the willingness of online aggregators to repeat allegations/stories without bothering to check them. But you might say that many people would think it reasonable to pass on without checking something they’ve got from a respected and knowledgeable source. In my case, for example, I’d be less concerned to check something from Nick Robinson’s blog than a rumour that I’d read in one of the UL political blogs. And I guess that if I were interested in American sports then I’d feel the same about Mr Wise.

But what of the Post‘s argument: that it has a right to demand certain kinds of behaviour from its journalists even in their private, or semi-private lives? It sounds a bit like the requirement that police officers should be circumspect in their off-duty behaviour. Here’s Caldwell again:

The real stakes of Mr Wise’s prank do not concern social journalism. They concern the broader matter of what belongs to institutions and what belongs to their members (or employees), and what each is entitled to demand of the other. Politics is always reminding us that this line is very hard to draw. When Newt Gingrich signed a multimillion-dollar book contract after the Republicans won the midterm elections of 1994, attention focused on Rupert Murdoch’s ownership of the publishing company that was paying him. An equally pertinent question, though, was whether Mr Gingrich was worth all that money because he was Newt Gingrich or because he was the presumptive Speaker of the House. If the latter, then he was arguably selling something that did not belong to him. The same goes for Barack Obama’s signing a multi-book contract after his election as Illinois senator in 2004.

Mr Wise appears to understand what he did wrong in just these terms. “I made a horrendous mistake,” he wrote, “using my Twitter account that identifies me as a Washington Post columnist.” Since it was a personal account, some might say that he hurt no one but himself. This is a line of thinking that the Post rightly moved to squelch. Mr Wise is thought of as a Washington Post columnist whether he identifies himself that way or not. This entitles the paper to make certain demands. The sports editor, Matthew Vita, circulated a copy of the Post’s new-media guidelines, which read, in part: “When you use social media, remember that you are representing The Washington Post, even if you are using your own account … All Washington Post journalists relinquish some of the personal privileges of private citizens. Post journalists must recognise that any content associated with them in an online social network is, for practical purposes, the equivalent of what appears beneath their bylines in the newspaper or on our website.”

But what if ‘social media’ become the dominant way in which social life is lived in the future? The Post probably wouldn’t feel entitled to complain if Mr Wise had tried his ruse in his local pub or golf club. It’s the fact that he did it in an arena that is ambiguously both public and private that causes the problem. So…

The internet and the new media are commonly described as a liberating, individualising force. In many respects, though, they are replacing informal relationships with surveilled ones. Mr Wise was wrong to put up his phoney tweets. The Post was within its rights to discipline him. But it is hard not to worry about the principles laid down in the process of doing so. The net result of the internet may be to invite the boss into what used to be the stronghold of one’s private life.

Come to think of it, though, this is a case where there’s an interesting difference between Facebook and Twitter. The latter is definitely a ‘public’ space — unless one explicitly protects one’s tweets, and I guess Mr Wise doesn’t. The Post might have had more trouble if he’d conducted his experiment in Facebook, where only his ‘friends’ would have seen it. Hmmm…

Anyway, this was a terrific column, by a terrific columnist.

How are the mighty fallen

This morning’s Observer column.

You have to feel sorry for Sony sometimes. I mean to say, there it was on Wednesday in Berlin, at the IFA consumer electronics show, launching a new music and video download service called Qriocity (it’s like “curiosity”, only it couldn’t get the domain name, I suppose) – and what happens? Steve Jobs goes on stage in San Francisco and announces that Apple is having another go at the TV download business.

And guess who gets all the media coverage?

How are the mighty fallen. I remember a time when Sony dominated the gadgetry business, when it was a synonym for elegant design and advanced functionality, when Walkmans ruled the world. It had shops in upmarket malls where young males came to drool. And now? Ask a teenager about Sony and s/he will reply: “Aren’t they the outfit that makes flat-screen TVs and DVD players and other stuff for adults?”

Un oeuf is enough

Image from the Powerhouse Museum. No known copyright restrictions.

This is the clever headline over an interesting report (sadly, probably behind a paywall) in this week’s Economist about the outbreak of egg-borne salmonella in the US. The report says that the US poultry industry produces 6 billion eggs a month, and then continues:

Over the past few decades every sector of American agriculture has undergone dramatic consolidation. The egg industry is no exception. In 1987, 95% of the country’s output came from 2,500 producers; today, that figure is a mere 192. Though the salmonella problem appeared to affect two dozen brands, those were all traced back to just two firms in Iowa, the top egg-producing state. Critics suggest that this shrivelling of the supply chain leaves consumers vulnerable to bad luck or bad behaviour. Inspectors from the Food and Drug Administration (FDA) reported this week that a recent visit to Wright County Egg, one of the Iowan firms responsible for the recall, found rats, maggots and manure piled several metres high at or near the egg-producing facilities. Robert Reich, a former labour secretary in Bill Clinton’s administration calls these “corporate crimes” and argues that “government doesn’t have nearly enough inspectors or lawyers to bring every rotten egg to trial.”

The numbers set me reaching for a calculator. Let’s see now, 6 billion eggs and 192 producers; that’s 3,125,000 eggs per producer per month, or 104,166 per producer per day. I don’t know much about hens, but if they lay one egg a day, that’s 100,000 hens per producer. This is battery farming on an unimaginable scale.

Stooping to conquer

This dropped through our letterbox the other day. Living, as we do, in a small village, we’re accustomed to the occasional heartfelt plea over a lost kitten or a missing pet rabbit, so at at a first, casual glance it seemed innocuous enough. But then I gave it a second look — and turned the page, to find this:

Sneaky, eh? Who’d have thought that a former monopolist would stoop to this? It’s also damned cheeky, given the snail-like DSL service that BT provides to my home.

Mists and mellow fruitfulness

I love September. Perhaps it’s because I’m an academic — and therefore for me it represents the beginning of a new year. (I’ve never been able to take January seriously for that reason.) Anyway, this is what my world was like this morning. And yet by 11.30am it was like this just round the corner:

Makes me wonder if we are going to have an Indian summer?

Flickr versions here and here.

Plumbing The Shallows

To Ely, on a glorious September evening, to hear Nick Carr expound on his new book, The Shallows. The event was held in Topping & Company, a charming independent bookshop on the High Street.

The attendees were squeezed into a long, narrow room. Wine and soft drinks were served. The audience was predominately female, middle-aged or older and predictably middle-class. It was a quintessentially genteel, English occasion. Mr Carr gave a lucid, accessible talk about the main themes of the book (about which I have written here) and then threw the floor open to questions. These fell into two categories: (a) thinly-veiled opportunities for questioners to parade their qualifications, professions or obsessions; and (b) genuinely troubled inquiries about where all this networking technology was taking us. One woman — who worked for a photographic agency — excoriated the way the Net was ruining her firm’s business. Another asked about censorship and China. One or two just mounted their hobby-horses and rambled away.

The author dealt with all of this in a graceful and tactful way, even occasionally managing to staunch the flow of the more determined bores. Then the evening ended with him signing copies of the book. I bought one (the copy I possessed was an uncorrected proof given to me by the Observer) and he wrote a nice dedication in it, which I appreciated.

Afterwards, my companion and I pondered the cost-effectiveness of all this. On the one hand, it’s a reassuring assertion of the civilising effect of bookishness. But as a way of selling books, getting Nicholas Carr all the way from the US to Ely can hardly be justified. I’m sure he learned very little from his audience, and he must have given his spiel dozens of times in other venues like this. But it was good to meet someone whose blog I always make a point of reading, and who swims so productively against the tide of conventional wisdom.