Good Business Week piece by Heather Green highlighting the elementary schoolboy mistake which motivates Senator Fritz Hollings in his eagerness to prostrate the US Congress before the needs of Disney & Co. Quote:
“Here’s the latest take on the broadband mess: High-speed Net access hasn’t taken off in the U.S., according to Senator Fritz Hollings (D-S.C.), because entertainment companies are afraid to digitize their content due to the threat of digital piracy. Without compelling content online, consumers don’t want to sign up for broadband. To break this supposed logjam, Hollings on Mar. 21 introduced the Consumer Broadband & Digital Television Act of 2002.”
And the elementary schoolboy mistake? Why, assuming that the reason people want broadband is to ‘consume’ the entertainment industry’s digital pap.
Heather’s piece is really very good. She goes on:
“The problem is, this scenario doesn’t add up. For some reason, the myth continues that broadband finally makes it fun to watch movies on your PC. As anyone with a T1 line can tell you, that’s just not true. Only Hollywood seems to believe the ultimate use for a computer is to watch videos. Consumers aren’t waiting for more digital-entertainment choices to sign up for broadband. They’re waiting for better response from the phone and cable companies when they call to get high-speed service installed — and for lower pricing. According to Forrester Research, 72% of existing Net users are willing to pony up only $25 a month for broadband, half of the average cost now. Hollings’ bill isn’t about helping consumers. It’s about protecting Hollywood. And using the broadband mess to address the digital-copyright issue is just a ploy. Hollywood has already shown it isn’t interested simply in protecting digital versions of copyrighted works — it also wants to control how those works are used. ”