Me no Leica*

A new (tacky) tack in Leica’s attempts to counteract the threat of digital photography. Seen in the Financial Times‘s absurd How to Spent It supplement. That whirring sound you hear is made by Oskar Barnack whirring in his grave.

*And yes I do know that this was the headline on Dorothy Parker’s famous review of Christopher Isherwood’s I am a Camera.