It’s amazing to watch the deluded fantasies of tech bosses about their importance. In part, this is because their pretensions are taken seriously by political leaders who should know better. The daftest move thus far in this context was the Danish government’s decision in 2017 to appoint an ‘ambassador’ to the tech companies in Silicon Valley, but it’s clear that some other administrations share the same delusions.

Marietje Schaake, the former MEP who is now International policy director at Stanford’s Cyber Policy Center, has noted this too.

Last month, Microsoft announced it would open a “representation to the UN”, while at the same time recruiting a diplomat to run its European public affairs office. Alibaba has proposed a cross-border, online free trade platform. When Facebook’s suggestion of a “supreme court” to revisit controversial content moderation decisions was criticised, it relabelled the initiative an “oversight board”. It seems tech executives are literally trying to take seats at the table that has thus far been shared by heads of state.

At the annual security conference in Munich, presidents, prime ministers and politicians usually share the sought-after stage to engage in conversations about conflict in the Middle East, the future of the EU, or transatlantic relations. This year, executives of Alphabet, Facebook and Microsoft were added to the speakers list.

Facebook boss Mark Zuckerberg went on from Munich to Brussels to meet with EU commissioners about a package of regulatory initiatives on artificial intelligence, data and digital services. Commissioner Thierry Breton provided the apt reminder that companies must follow EU regulations — not the other way around.

In a brisk OpEd piece in yesterday’s Financial Times, Schaake reminds tech bosses that if they really want change, there is no need to wait for government regulation to guide them in the right direction. (Which is their current mantra.) They own and totally control their own platforms. They can start in their own “republics” today. Nothing stops them proactively aligning their terms of use with human rights, democratic principles and the rule of law. When they deploy authoritarian models of governing, they should be called out. “Instead of playing government”, she writes,

they should take responsibility for their own territories. This means anchoring terms of use and standards in the rule of law and democratic principles and allowing independent scrutiny from researchers, regulators and democratic representatives alike. Credible accountability is always independent. It is time to ensure such oversight is proportionate to the power of tech giants.

Companies seeking to democratise would also have to give their employees and customers more of a say, as prime “constituents”. If leaders are serious about their state-like powers, they must walk the walk and treat consumers as citizens. Until then, calls for regulations will be seen as opportunistic, and corporations unfit to lead.

Bravo! Couldn’t have put it better myself.