From the Guardian report:
Last night, Britain’s most prestigious design prize was awarded to a plug. At a ceremony at the Design Museum, the Brit Insurance Designs of the Year award was carried off by an unknown Korean who only graduated from the Royal College of Art last summer. Min-Kyu Choi was probably not the first person to notice the disparity between his Macbook Air laptop (thin enough to slide into a manila envelope) and the plug attached to it (so bulky you need a duffel bag). But he was certainly the first to sit down and redesign the plug so that it folds flat. This piece of electrical origami says all you need to know about the power of designers to transform our everyday world.
The company set up to produce the plug is here. As someone who also has a MacBook Air and is driven wild by the idiotic UK standard plug, I’d like to order one. Actually I’d like to order about ten. They would make terrific gifts for my geeky friends.