The devil in the detail

Lovely story by Vic Gundotra about Steve Jobs’s attention to detail.

One Sunday morning, January 6th, 2008 I was attending religious services when my cell phone vibrated. As discreetly as possible, I checked the phone and noticed that my phone said “Caller ID unknown”. I choose to ignore.

After services, as I was walking to my car with my family, I checked my cell phone messages. The message left was from Steve Jobs. “Vic, can you call me at home? I have something urgent to discuss” it said.

Before I even reached my car, I called Steve Jobs back. I was responsible for all mobile applications at Google, and in that role, had regular dealings with Steve. It was one of the perks of the job.

“Hey Steve – this is Vic”, I said. “I’m sorry I didn’t answer your call earlier. I was in religious services, and the caller ID said unknown, so I didn’t pick up”.

Steve laughed. He said, “Vic, unless the Caller ID said ‘GOD’, you should never pick up during services”.

I laughed nervously. After all, while it was customary for Steve to call during the week upset about something, it was unusual for him to call me on Sunday and ask me to call his home. I wondered what was so important?

“So Vic, we have an urgent issue, one that I need addressed right away. I’ve already assigned someone from my team to help you, and I hope you can fix this tomorrow” said Steve.

“I’ve been looking at the Google logo on the iPhone and I’m not happy with the icon. The second O in Google doesn’t have the right yellow gradient. It’s just wrong and I’m going to have Greg fix it tomorrow. Is that okay with you?”

Of course this was okay with me. A few minutes later on that Sunday I received an email from Steve with the subject “Icon Ambulance”. The email directed me to work with Greg Christie to fix the icon.

Wow! Can you imagine any other CEO of a Fortune 500 company working at that resolution?

Epitaph for Steve

On Christopher Wren’s tomb in his greatest building, St Paul’s Cathedral in London, is this Latin inscription. Translated, it means: “If you require a monument, look around.”

Much the same might be said for Steve Jobs and the iPad.

Steve Jobs RIP

He’s gone, and the media are struggling to find a way of encapsulating his remarkable life. Tech Review had the great idea of going back to this interview he gave to Playboy in 1985. Excerpt:

Playboy: We survived 1984, and computers did not take over the world, though some people might find that hard to believe. If there’s any one individual who can be either blamed or praised for the proliferation of computers, you, the 29-year-old father of the computer revolution, are the prime contender. It has also made you wealthy beyond dreams‐‑your stock was worth almost a half billion dollars at one point, wasn’t it?

Steven Jobs: I actually lost $250,000,000 in one year when the stock went down. [Laughs]

Playboy: You can laugh about it?

Jobs: I’m not going to let it ruin my life. Isn’t it kind of funny? You know, my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me in the past ten years. But it makes me feel old, sometimes, when I speak at a campus and I find that what students are most in awe of is the fact that I’m a millionaire. When I went to school, it was right after the Sixties and before this general wave of practical purposefulness had set in. Now students aren’t even thinking in idealistic terms, or at least nowhere near as much. They certainly are not letting any of the philosophical issues of the day take up too much of their time as they study their business majors. The idealistic wind of the Sixties was still at our backs, though, and most of the people I know who are my age have that ingrained in them forever.

Playboy: It’s interesting that the computer field has made millionaires of‐‑

Jobs: Young maniacs, I know.

Playboy: We were going to say guys like you and Steve Wozniak, working out of a garage only ten years ago. Just what is this revolution you two seem to have started?

Jobs: We’re living in the wake of the petrochemical revolution of 100 years ago. The petrochemical revolution gave us free energy‐‑free mechanical energy, in this case. It changed the texture of society in most ways. This revolution, the information revolution, is a revolution of free energy as well, but of another kind: free intellectual energy. It’s very crude today, yet our Macintosh computer takes less power than a 100-watt light bulb to run and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now? This revolution will dwarf the petrochemical revolution.

That last sentence is interesting given what we now know: that he made Apple briefly more valuable than Exxon.

It’s a great interview, worth reading in full.