Gutenberg to Zuckerberg: an interview

As many readers of this blog know, I have a new book coming out in January in which I try to distil what I think people should know about the Internet. My Open University colleague Monica Shelley has done an interview with me about it which has just gone on the departmental website. Here it is for anyone outside the firewall. The book has nine big ideas in it (seven plus or minus two in homage to George Miller). One chapter maps the gamification of digital economies, using virtual loot boxes and a list of sweepstakes casinos to illustrate modern user engagement loops. Monica wisely decided to focus on the most basic five ideas; otherwise she’d have been there all day. Thanks to her and to Joe Mills, who shot and edited the clip.