The Long Tail

Just back from the Institute of Contemporary Arts in London where I interviewed Wired Editor, Chris Anderson, about his new book, The Long Tail. He’s a voluble, intelligent, persuasive talker and he gave a polished performance to a packed house.

Two interesting points.

  • Anderson wrote his book ‘publicly’ — by publishing chapters on his Blog and inviting comments. So he harnessed the power of Eric Raymond’s motto, “with enough eyeballs, all bugs are shallow”.
  • He’s also harnessed the blogosphere by offering to give a free copy to any blogger who will review it. Smart thinking.
  • Just deserts

    Lovely column by Richard Williams. Sample:

    In the aftermath of a punishing defeat, no man should be called to account for his impromptu remarks. But when Frank Lampard said on Saturday night that England had “deserved” to win the match in which defeat had just eliminated them from the World Cup, he was inadvertently exposing the problem at the heart of the team’s consistent inability to scale the highest peaks.

    David Beckham had used the same word earlier in the campaign. England would get to the World Cup final, the captain said, because they “deserved” to be there. Since no deeper analysis was forthcoming, his listeners were left to infer that the evidence in support of his contention might have included any or all of the following: England’s historic role as the game’s mother country; the vast popularity of the Premiership at home and abroad; the inflated pay and celebrity status of its players; and the attention lavished on the public appearances of their wives and girlfriends…

    Williams has been consistently accurate and detached about the reality distortion field which surrounded the England team from the outset.

    Those crafty Germans…

    … leave nothing to chance. In fact they will stop at nothing. For example, they even used database technology to brief their goalie. You think I jest? Well, read this:

    The full story of Lehmann’s preparation emerged yesterday. He won the 1997 Uefa Cup with Schalke against Internazionale after making a penalty save. His manager at Schalke was Huub Stevens, who is responsible for a personal database of 13,000 penalty kicks. Lehmann used this archive against Inter and, prior to the Argentina game, he telephoned Stevens.

    The 36-year-old goalkeeper already had the benefit of the German FA’s database – they had copied Stevens’ approach – and having collated the information about who takes Argentina’s penalties and how they take them, Germany’s goalkeeping coach Andreas Kopke wrote it on a piece of paper ripped from a hotel notepad. On it was written details such as “[Julio] Cruz – stand tall, don’t move, dive right”.

    For Argentina’s second penalty-taker, Roberto Ayala, it said: “Ayala – look at shooting foot, left low.” Sure enough, Ayala placed the ball low to Lehmann’s left and it was advantage Germany.

    When Maxi Rodríguez walked up to strike the third, Lehmann knew it would be “hard, right”. He went the correct way and was unlucky not to make the save. But after Borowski had made it 4-2, Esteban Cambiasso had to score to keep Argentina in the tournament. Lehmann’s notes said: “Wait, stand tall, left corner.” He duly made an impressive stop to his left.

    Honestly — databases! It’s just not cricket.