The Long Tail

Just back from the Institute of Contemporary Arts in London where I interviewed Wired Editor, Chris Anderson, about his new book, The Long Tail. He’s a voluble, intelligent, persuasive talker and he gave a polished performance to a packed house.

Two interesting points.

  • Anderson wrote his book ‘publicly’ — by publishing chapters on his Blog and inviting comments. So he harnessed the power of Eric Raymond’s motto, “with enough eyeballs, all bugs are shallow”.
  • He’s also harnessed the blogosphere by offering to give a free copy to any blogger who will review it. Smart thinking.