Just back from the Institute of Contemporary Arts in London where I interviewed Wired Editor, Chris Anderson, about his new book, The Long Tail. He’s a voluble, intelligent, persuasive talker and he gave a polished performance to a packed house.
Two interesting points.
Anderson wrote his book ‘publicly’ — by publishing chapters on his Blog and inviting comments. So he harnessed the power of Eric Raymond’s motto, “with enough eyeballs, all bugs are shallow”.
He’s also harnessed the blogosphere by offering to give a free copy to any blogger who will review it. Smart thinking.