Tacit knowledge, chips and geopolitics

Today’s Observer column:

When the history of our time comes to be written, one thing that will amaze historians is how an entire civilisation managed to impale itself on its worship of optimisation and efficiency. This obsession is what underpinned the hubris of globalisation. Apple’s famous slogan “Designed by Apple in California, manufactured in China” became its guiding light. So long as products could be made available to consumers everywhere, it no longer mattered where they were made. Until it did.

We first twigged this when the pandemic struck, and we became suddenly aware of how fragile supply chains built to maximise efficiency could be. Shouldn’t we be optimising for resilience rather than efficiency, people wondered. And maybe our obsession with “offshoring” production to low-wage countries might not be such a good idea after all.

The rise of China and the resulting tensions between it and the United States brought this offshoring question into very sharp focus. For our civilisation (if that’s what it is) now runs on silicon as well as oil, and the really advanced silicon chips on which the future seems to depend are all made in one location – Taiwan – and by one company based there, the Taiwan Semiconductor Manufacturing Company (TSMC)…

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How savvy trillion-dollar chipmaker Nvidia is powering the AI goldrush

Today’s Observer column

It’s not often that the jaws of Wall Street analysts drop to the floor but late last month it happened: Nvidia, a company that makes computer chips, issued sales figures that blew the street’s collective mind. It had pulled in $13.5bn in revenue in the last quarter, which was at least $2bn more than the aforementioned financial geniuses had predicted. Suddenly, the surge in the company’s share price in May that had turned it into a trillion-dollar company made sense.

Well, up to a point, anyway. But how had a company that since 1998 – when it released the revolutionary Riva TNT video and graphics accelerator chip – had been the lodestone of gamers become worth a trillion dollars, almost overnight? The answer, oddly enough, can be found in the folk wisdom that emerged in the California gold rush of the mid-19th century, when it became clear that while few prospectors made fortunes panning for gold, the suppliers who sold them picks and shovels prospered nicely.

We’re now in another gold rush – this time centred on artificial intelligence (AI) – and Nvidia’s A100 and H100 graphical processing units (GPUs) are the picks and shovels…

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