The Economist has a glowing review of Don Tapscott’s new book.

In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In “Grown Up Digital” he uses the results to paint a portrait of this generation that is entertaining, optimistic and convincing. The problem, he suspects, is not the net generation but befuddled baby-boomers, who once sang along with Bob Dylan that “something is happening here, but you don’t know what it is”, yet now find that they are clueless about the revolutionary changes taking place among the young.

“As the first global generation ever, the Net Geners are smarter, quicker and more tolerant of diversity than their predecessors,” Mr Tapscott argues. “These empowered young people are beginning to transform every institution of modern life.” They care strongly about justice, and are actively trying to improve society—witness their role in the recent Obama campaign, in which they organised themselves through the internet and mobile phones and campaigned on YouTube. Mr Tapscott’s prescient chapter on “The Net Generation and Democracy: Obama, Social Networks and Citizen Engagement” alone should ensure his book a wide readership…

If you want to see how our media ecosystem has changed, then click here. I found it via this insightful blog post by Peter Brantley. His commentary is worth quoting:

What’s notable is that the images are fairly informal — and they are on Flickr. This kind of photostream — not unique in itself — would previously, a generation ago, have been highly curated, entitled “The new presidential family waits for news,” and published the week following in Life or Look magazine. However, the Obama pictures appear less curated (or at least have that air), were published nearly instantly, and do not involve the mediation of traditional media. In fact, whether these are eventually printed or not as official administration photos is secondary, because they are available freely and publicly online.

Without benefit of any mainstream media publicity, the pictures were so popular that they brought down Flickr. Thus, this is an event worthy of notice: an expectation of democratic transparency in a federal government combined with a mere decade plus-old publishing infrastructure jointly craft a community around the globe. In a sense, the limited access of the photographer on that election night make this a callback to the effect of TV in the 1950s, when monolithic media broadcast a culture that was shared and discussed in the conversations of millions. Yet the means of this publication, and the premise of sharing, are profoundly different.

I think there’s one other interesting point to note. Up until this presidency, documentation such as the photoshoot routinely went en masse into archives, where it later established the basis for the Presidential Library. However, existing Presidential Libraries such as LBJ’s or JFK’s are faced with the challenge of reaching back into their collections to digitize materials and make them widely accessible, and they face significant policy, logistical, and funding challenges in doing so. The Obama administration will be publishing a great deal of material outbound — a digitally native presidency — at a magnitude far beyond any of its predecessors.

Interesting essay on Strategic News Service.

A new generation is about to seize the reins of history: the Millennial generation. Born between 1978 and 2000, the Millennials currently include 95 million young people up to 30 years of age – the biggest, most diverse age cohort in the history of the nation. In 2016, they will be 100 million strong and positioned to dominate the American political scene for 30 to 40 years.

The Millennial generation has already begun to emerge as a powerful political and social force. They are smart, well-educated, open-minded, and independent – politically, socially, and philosophically. They are also a caring generation, one that is ready to put the greater good ahead of individual rewards. And they are already spearheading a period of sweeping change.

For our new book, Generation We: How American Youth Are Taking Over America and the World Forever, Eric Greenberg sponsored a major research study into the characteristics of the Millennial generation. It was conducted by Gerstein | Agne Strategic Communications, one of the most respected research organizations in the U.S., and included both extensive oral and written surveys and a series of in-depth focus groups. The Greenberg Millennials Study (GMS) offers the most detailed portrait available of the attitudes and values of today’s youth, and we’ve supplemented it with extensive research into other indicators of the behaviors and beliefs of the Millennials.

The GMS began with an in-depth national survey of 2,000 individuals of mixed gender, aged 18 to 29, conducted from July 20 to August 1, 2007. The study also included a series of 12 geographically and demographically diverse focus groups, conducted during the first week of December 2007. Each group focused on a particular demographic subset of the Millennial generation.

Taken together, the 12 focus groups captured a unique cross-section of various slices of the Millennial pie and provided some vivid personal stories and testimony to flesh out the more general observations made possible by the broader survey.

This research revealed that the Millennials are very different from Baby Boomers and Gen-Xers, and are now creating a new politics in America.