This morning’s Observer column…

Google Trends reveals that ‘cloud computing’ first starts to figure in queries in 2007. Interest grew slowly until April this year, when Salesforce.com announced a deal with Google. There’s another peak in July, when Yahoo, Intel and HP announced they were collaborating with several universities to set up cloud computing labs. This week’s news from Amazon will doubtless produce an even bigger spike in Google searches by people wondering what’s going on.

If you believe the enthusiasts, it’s nothing less than our old friend, the paradigm shift…