The gaming of Medium by clickbait merchants

From an interesting post by Simon Owens asking Will 10 million people pay for personal essays?.

Last week I posted a tweet thread that you should check out. It starts with a screen capture of a headline for an article that appeared behind Medium’s paywall. This article fits into a content category that I’ve noticed is proliferating on Medium. It’s what I call “shitty personal advice column.”

In fact, anytime I see someone bragging about how much money they’re making through Medium’s partnership program — which allows users to place their content behind its paywall and get paid for the amount of engagement it generates — I then click on their user profile to see what kind of articles this person is regularly producing, and it almost always falls under this category. Often, the person is publishing upward of two or three articles a day, with each headline over-promising and under-delivering on its premise.

And this makes sense. If you’re going to make real money on a platform that’s doling it out based on the amount of engagement it receives, you’ll need to produce a high volume of low calorie articles that require very little original research and contain clickable headlines.

It’s the old story: anything with that kind of business model can be gamed.

A while back I became tired of getting emails from Medium highlighting apparently interesting posts that, however, lay behind the site’s paywall — i.e. they were only available to Medium ‘members’ (people who pay $50/year for the privilege). So, in a moment of weakness, I signed up. Big mistake.

I’ve cancelled my ‘membership’ (which, to their credit, they make it easy to do). But I’ve still blown $50 for no good purpose. Sigh. One born every minute :-(

Crooked Timber

Walking in some woods last Sunday (which was a glorious September day) I came on this tree, which brought to mind Kant’s sombre dictum that “Out of the crooked timber of humanity, no straight thing was ever made.”

Which of course then reminded me of one of my favorite blogs.

Longhand

Quote

I’m insatiably curious about how writers write — and accordingly loved this section of Tyler Cowen’s interview with Masha Gessen:

COWEN: What is your most unusual writing habit?

GESSEN: I write by hand.

COWEN: You write by hand?

GESSEN: I write by hand. I write longhand.

COWEN: And someone types it into a computer? Or that never happens?

GESSEN: [laughs] No, I write books longhand, and then I type them up chapter by chapter. I write a chapter out longhand and then type it.

COWEN: Why is that good for you?

GESSEN: Because I think that the process of writing longhand is more linear. If you ever look at how you write, or if I ever look at how I write, if I just write on a computer, unless it’s . . . A column is also pretty linear. I outline it, and then I just fill in every paragraph, and I do that on a computer.

But if I write a very long piece, I don’t notice how much I jump around when I’m writing on a computer. You can’t do that on paper. You have to keep going. Then it poses a narrative structure that is unbreakable. One sentence has to follow the previous sentence. You can’t go back and reinsert it. It keeps me very focused, I find.

The other thing it does is that when I’m typing it up, I’m reading it on paper, and I think that there’s a difference. When the book is ready, I will then print it out and edit it again on paper. But every time you read, when you’re reading on paper and you’re reading on screen, you’re seeing completely different things.

Interesting. Maybe I should go back to writing longhand.

Denmark offers to buy US — with some conditions

From the New Yorker:

COPENHAGEN (The Borowitz Report)—After rebuffing Donald J. Trump’s hypothetical proposal to purchase Greenland, the government of Denmark has announced that it would be interested in buying the United States instead.

“As we have stated, Greenland is not for sale,” a spokesperson for the Danish government said on Friday. “We have noted, however, that during the Trump regime pretty much everything in the United States, including its government, has most definitely been for sale.”

“Denmark would be interested in purchasing the United States in its entirety, with the exception of its government,” the spokesperson added.

Lovely!

Consider the Tardigrade

From a remarkable Aeon essay on ‘extremophiles’ (creatures that can survive in extreme conditions) by the evolutionary biologist David Barash:

Typical extremophiles specialise in going about their lives along one axis of environmental extremity – extreme heat or cold, one or another heavy metal, and so forth – tardigrades can survive when things get dicey along many different and seemingly independent dimensions, simultaneously and come what may. You can boil them, freeze them, dry them, drown them, float them unprotected in space, expose them to radiation, even deprive them of nourishment – to which they respond by shrinking in size. These creatures, also known as water bears, are featured on appealing T-shirts with the slogan ‘Live Tiny, Die Never’ and in the delightful rap song that describes their indifference to extreme situations, entitled Water Bear Don’t Care.

Tardigrades might be the toughest creatures on Earth. You can put them in a laboratory freezer at -80 degrees Celsius, leave them for several years, then thaw them out, and just 20 minutes later they’ll be dancing about as though nothing had happened. They can even be cooled to just a few degrees above absolute zero, at which atoms virtually stop moving. Once thawed out, they move around just fine. (Admittedly, they aren’t speed demons; the word ‘tardigrade’ means ‘slow walker’.) Exposed to superheated steam – 140 degrees Celsius – they shrug it off and keep on living. Not only are tardigrades remarkably resistant to a wide range of what ecologists term environmental ‘insults’ (heat, cold, pressure, radiation, etc), they also have a special trick up their sleeves: when things get really challenging – especially if dry or cold – they convert into a spore-like form known as a ‘tun’. A tun can live, if you call their unique form of suspended animation ‘living’, for decades, possibly even centuries, and thereby survive pretty much anything that nature might throw at them. In this state, their metabolism slows to less than 0.01 per cent of normal. Compared with them, a deeply hibernating mammal is living at lightning speed.

In the bad old days of the Cold War, we used to think that the only living things that would survive a nuclear holocaust would be beetles. Now that we are headed for a climate catastrophe, my money’s on the tardigrades.