This morning’s Observer column:
Power and money are the two great aphrodisiacs, and few people or institutions are immune to their attractions. Not even the Economist, a posh magazine which resolutely sees itself as floating above the vulgar ruckus of journalistic hackery. Last week, like an elderly dowager seduced by Justin Bieber, the venerable publication checked its collective brains at the door and swooned over Mark Zuckerberg, the infant prodigy who now presides over Facebook, and so possesses both power and money.
For the cover illustration, the magazine photoshopped a picture of a celebrated statue of Emperor Constantine the Great (272-337). Young Zuckerberg’s head, adorned with a wreath of gold laurel leaves, replaced Constantine’s. The sword in his left hand was replaced by a Facebook logo, and the emperor’s languidly drooping right hand was rotated 180 degrees so that it now gave the thumbs-up that is Facebook’s “like” symbol. (The gesture had a rather different interpretation in Roman times.) On the plinth of the statue were the words: “MARCVS ZVCKERBERGVS” and CONIVNGE ET IMPERA”, which is the nearest the photoshopper could get to “connect and rule”.
On inside pages one finds an editorial and a long article explaining why Marcvs Z is the greatest thing since Constantine.