My Observer review of Siva Vaidhyanathan’s Anti-social Media: How Facebook Disconnects Us and Undermines Democracy:
The best metaphor for Facebook is the monster created by Dr Frankenstein. Mary Shelley’s story shows how, as Fiona Sampson put it in a recent Guardian article, “aspiration and progress are indistinguishable from hubris – until something goes wrong, when suddenly we see all too clearly what was reasonable endeavour and what overreaching”. There are clear echoes of this in the evolution of Facebook. “It’s a story”, writes Siva Vaidhyanathan in this excellent critique, “of the hubris of good intentions, a missionary spirit and an ideology that sees computer code as the universal solvent for all human problems. And it’s an indictment of how social media has fostered the deterioration of democratic and intellectual culture around the world.”
Facebook was founded by an undergraduate with good intentions but little understanding of human nature. He thought that by creating a machine for “connecting” people he might do some good for the world while also making himself some money. He wound up creating a corporate monster that is failing spectacularly at the former but succeeding brilliantly at the latter. Facebook is undermining democracy at the same time as it is making Mark Zuckerberg richer than Croesus. And it is now clear that this monster, like Dr Frankenstein’s, is beyond its creator’s control…