Interesting piece in *Slate about the impact of news publishers of Facebook’s new-found desire to escape from news.
Slate — yes, the publication you’re reading right now — got more than 85 million clicks that originated from external sites and apps in January 2017 alone. Almost a third of them — 28 million—came from Facebook. That was more than any other single outside traffic source. Other online publications with a political focus, such as Vox and Politico, posted similarly blockbuster numbers.
It was, in retrospect, the zenith of Facebook’s influence over the news industry. Starting in about 2013, when the social network began prioritizing actual news in users’ news feed rankings—the order in which posts appear when you scroll through its app or site—Facebook had grown increasingly critical to many media outlets’ business, for better or worse. Every visitor the social network sent to an outlet’s pages translated to much-needed ad views. And it sent so many that newsrooms remolded their editorial strategies to maximize clicks, likes, and shares on Facebook. For less scrupulous publishers, that sometimes meant sensationalizing headlines or framing stories in ways that pandered to people’s biases—a trend that Facebook tried to combat algorithmically, with limited success. By August 2016, the New York Timess’ John Herrman wrote that Facebook had “centralized online news consumption in an unprecedented way,” shaping how the public perceived politics by determining which stories they’d see in their feeds. And by 2017, some antitrust thinkers concerned with its centrality to the news business were calling for Facebook to be regulated as a monopoly.