Why e-books are a weight off my mind (and on my conscience)

Last Sunday’s Observer column.

When the history of e-reading technology comes to be written, an Irishman named Michael O'Leary will be assigned a small but significant role in the story. This is not because the chief executive of Ryanair has a secret life as a geek, but simply because he has perfected a system for squeezing his customers until their pips squeak. And therein lies the tale…