The network architecture of the alt-right

This morning’s Observer column:

While there is no single, overarching explanation for Donald Trump’s election, his ascendancy would have been unthinkable in a pre-internet age, for two reasons.

The first is that much of Trump’s campaign rhetoric would never have got past the editorial “gatekeepers” of an earlier era – the TV network owners and controllers, the editors of powerful print media and the Federal Communications Commission with its “fairness doctrine” (which required holders of broadcast licences to “present controversial issues of public importance and to do so in a manner that was, in the Commission’s view, honest, equitable and balanced”).

The second reason is that in the pre-internet era, the multitudes of Trump’s vigorous, engaged and angry supporters would have had little option but to fume impotently in whatever local arenas they inhabited. It would have been difficult, if not impossible, for them to hook up with millions of like-minded souls to crowdsource their indignation and their enthusiasm for the candidate.

So I think we can say that while the net may not have been a sufficient condition for Trump’s victory, it was definitely a necessary one…

Read on