The drunk, the lamp-post and Amazon’s Kindle

This morning’s Observer column.

Know the old joke about the drunk and the lost keys? A policeman finds a guy scrabbling under a lamp-post and asks him what he's doing. “Looking for my keys,” he replies. “Is this where you dropped them?” asks the cop. “No,” replies the drunk, “but at least I can see what I’m doing here.”

When it comes to technology futures, we’re all drunks, always looking in the wrong place…

LATER: Interesting stuff about the upcoming eReader from the Cambridge firm Plastic Logic.

STILL LATER: See Jakob Neilsen’s review of the new Kindle.