We’ve learned a valuable lesson, I hope, from the music industry: if somebody doesn’t give people what they’re looking for, then someone else will fill that void. If I hear a song on the radio, they don’t say, “Oh, and in four months you can buy the CD.” Right? They say, “Hey, download it to your iPod today!”
Todd Wagner, CEO of 2929 Entertainment, the company (cofounded by Dallas Mavericks owner Mark Cuban) that’s experimenting with the “simultaneous release” program for movies. From an interview with David Pogue of the New York Times.