“Software tells Bloggers what readers want”. Oh yeah?

Hmmm… From Technology Review.

Blogging often sounds like a great idea: sharing thoughts and expertise, becoming a part of a community, and taking the first few steps to wider recognition as a writer. But many bloggers quickly get disillusioned.

IBM’s internal records show, for example, that only three percent of the company’s employees have posted to a blog at all. Of those who have, 80 percent have posted only five times or fewer. Many of the people interviewed for the study say they stopped blogging–or never got started–because they didn't think anyone would read their posts.

In an effort to fix this problem, IBM researchers have been experimenting with a tool called Blog Muse, which suggests a topic for a blog post with a ready-made audience.

“We saw this disconnect between readers and writers,” says Werner Geyer, a researcher at IBM’s center for social software in Cambridge who was involved with the work. The writers surveyed often weren't sure how to interest readers, and many of their posts got little to no response. Readers, on the other hand, couldn’t find blogs on the topics they wanted to read about.

So Geyer and his colleagues built a widget to bring these two halves of the problem closer together. Readers use the widget to suggest topics they want to read about, and they can vote in support of existing suggestions. Those suggestions then get sent to possible writers, matching topics to writers by analyzing his social network connections and areas of expertise.

And the result?

The effort didn’t substantially increase the quantity of posts however. The researchers speculate that this is because users who planned to write blog posts anyway simply chose suggested topics rather than coming up with their own.

Er, this post was suggested by nobody.

Chuck Thacker wins Turing Award

Hooray! Business Week reports that:

The Association for Computing Machinery (ACM) has awarded the 2009 A.M. Turing Award to Charles P. Thacker, for his work in pioneering the networked personal computer.

In 1974, while at the Xerox PARC (Palo Alto Research Center), Thacker built a prototype of a desktop computer, called the Alto. It featured a number of innovations that have since become commonplace on PCs, including a television-like screen, a graphical user interface and a WYSIWYG (what-you-see-is-what-you-get) text editor.

“The Alto was an amazing accomplishment,” said Charles Simonyi, who worked with Thacker at PARC and contributed software to the Alto. Simonyi later went on to head up Microsoft’s application software group. “The idea was to design something for the future, when the component prices came down. And that worked perfectly: The prices did come down and the design was correct.”

In an interview with IDG, Thacker recalled that the Alto development was led both by himself — he handled the hardware side — and Butler Lampson, who developed the software. The original prototype cost US$12,000. “This was a time in which $12,000 was a lot of money,” he said.

The researchers saw the appeal immediately. Simonyi said PARC employees and associates would sneak in at night to use the Alto to carry out mundane tasks like assembling Parent-Teacher Association newsletters or writing up a Ph.D thesis. “It was the first computer used by non-computer people for their own personal ends,” he said.

The innovation was not limited to the computer itself. "We had a system. We had the computers, the network, the laser printers and the servers all hooked up together," Thacker said. “That was the real benefit in my mind, that we were able to put together an entire system.”

The award also recognizes Thacker’s work in helping develop Ethernet, as well as his early prototypes of the multiprocessor workstation and the tablet personal computer. The secret to staying innovative? “You try to hire people who are smarter than you are,” he said.

It’s difficult to over-estimate the importance of what Thacker and his colleagues created.

This was a working system in 1973! It had everything that we take for granted today. And it was what prompted Steve Jobs to develop the Apple Macintosh.

The first ever…

Interesting list of eighteen ‘Firsts’ on the Internet. Includes the first email and the first e-commerce transaction. Oh — and the first search engine.

Mr Tufte goes to Washington

Yoohoo! Powerpoint junkies beware — Edward Tufte has been given a job by Obama.

Government and industry bureaucrats addicted to spewing out mind-numbing PowerPoint presentations, be very afraid; Edward Tufte is coming to Washington, DC. The Obama administration has appointed Tufte to serve on the Recovery Independent Advisory Panel, which will suggest ways that the $787 billion stimulus program's watchdog accountability board can do its job.

“I’m doing this because I like accountability and transparency, and I believe in public service,” Tufte explained on his website on Sunday. “And it is the complete opposite of everything else I do.”

We’re not so sure about that. Edward Tufte is a leading critic of and writer about graphic presentations. He’s also a champion of clarity in writing and public speaking. Professor Emeritus of Political Science, Statistics, and Computer Science at Yale University, much of his life has been dedicated to thinking out loud about what works and doesn’t work when it comes to statistical charts, maps, and tables. His most famous book is his 1982 opus The Visual Display of Quantitative Information, which coined the term “chartjunk.”

At last: the iPhone Developer License Agreement Revealed (courtesy of Freedom of Information Act)

From Slashdot.

The EFF is publicly disclosing a version of Apple’s iPhone developer program license agreement. The highlights: you can’t disclose the agreement itself (the EFF managed to get it via the Freedom of Information Act thanks to NASA’s recent app), Apple reserves the right to kill your app at any time with no reason, and Apple’s liability in any circumstance is limited to 50 bucks. There’s also this gem: “You will not, through use of the Apple Software, services or otherwise create any Application or other program that would disable, hack, or otherwise interfere with the Security Solution, or any security, digital signing, digital rights management, verification or authentication mechanisms implemented in or by the iPhone operating system software, iPod Touch operating system software, this Apple Software, any services or other Apple software or technology, or enable others to do so.” The entire agreement (PDF) is up at the EFF’s site."

Hard times for venture capitalists

Last Sunday’s Observer column.

Spare a thought for the poor venture capitalists of the world. Well, perhaps the word “poor” is not entirely appropriate, but there’s no doubt that they seem to be having a torrid time at the moment. Over the past decade they have poured hundreds of billions of dollars into start-up technology companies – and have emerged with an average figure for five-year returns that has oscillated around, er, zero.

This will come as a surprise to those who subscribe to the cartoon image of the venture capitalist as a hatchet-faced investor who invests in someone's dream in order to wind up effectively owning it – and then flogging it to anonymous shareholders by floating the company on the stock market…

A good election to lose

If you read nothing else this week, read John Lanchester’s terrific piece about the economic outlook in the current issue of the London Review of Books. In full. Here’s a taster:

The imminence of the general election doesn’t help. Broadly speaking, the circumstances are such that it shouldn’t much matter who wins the election, not in economic terms. The economic realities are harsh and are likely to determine most of what the new government does. Labour have promised to cut the deficit in half within four years. They haven’t spelled out how they are going to do it, and until recently Gordon Brown was talking about ‘Tory cuts versus Labour investment’ – which, given what he must know about what the figures mean, is jaw-droppingly cynical. The reality is that the budget, and the explicit promises of both parties, imply a commitment to cuts of about 11 per cent across the board. Both parties, however, have said that they will ring-fence spending on health, education and overseas development. Plug in those numbers and we are looking at cuts everywhere else of 16 per cent. (By the way, a two-year freeze in NHS spending – which is what Labour have talked about – would be its sharpest contraction in 60 years.)

Cuts of that magnitude have never been achieved in this country. Mrs Thatcher managed to cut some areas of public spending to zero growth; the difference between that and a contraction of 16 per cent is unimaginable. The Institute for Fiscal Studies – which admittedly specialises in bad news of this kind – thinks the numbers are, even in this dire prognosis, too optimistic. It makes less optimistic assumptions about the growth of the economy, preferring not to accept the Treasury’s rose-coloured figure of 2.75 per cent. Plugging these less cheerful growth estimates into its fiscal model, the guesstimate for the cuts, if the ring-fencing is enforced, is from 18 to 24 per cent. What does that mean? According to Rowena Crawford, an IFS economist, quoted in the FT: ‘For the Ministry of Defence an 18 per cent cut means something on the scale of no longer employing the army.’ The FT then extrapolates:

At the transport ministry, an 18 per cent reduction would take out more than a third of the department’s grant to Network Rail; a 24 per cent reduction is about equivalent to ending all current and capital expenditure on roads. At the Ministry of Justice an 18 per cent reduction broadly equates to closing all the courts, a 24 per cent cut to shutting two-thirds of all prisons.

This is good blood-curdling stuff. But it is, I think, impossible for anyone to believe that any British government will ever administer cuts in public spending of that order. Getting rid of the army or of the courts? I don’t think so – and yet that’s the magnitude of change promised by the promised assault on public spending. The political parties are doing everything they can to look serious about cutting the deficit, but they won’t go anywhere near specific proposals, and for good reason: to do so would be electoral suicide. That in turn means that even if they wanted to administer this order of cuts, they would have no mandate to do so.

So why all the posturing about the deficit?

The $64 billion question

A tweet from Armando Iannucci from the Oscar ceremony:

I’m sitting in front of Rupert Murdoch. What should I do to him?

Answer: block his view but offer him the option of seeing the ceremony for a fee.