Read it and weep: This morning I went to hear Jin-wook Son, the managing director of the UK office of Korea Telecom, speak about S. Korea’s phenomenal broadband market — it has 10 million b/b subscribers (mostly DSL), around 70 per cent of households, the highest b/b penetration in the world. 55 million Koreans are online. Most Koreans subscribe to the ‘premium’ DSL offering from Korea Telecom, which gives 8 Mbps for… ready?… about 33 $/? a month. Modem rental is an additional 2.50 and the one-off installation cost is ?/$25. Setting aside factors such as very high density housing, which makes getting people wired up easier, he ascribes the fast take-up to huge govt support, a competitive telecoms market (and remember, he is from the incumbent operator!), and lots of content and services. Online gaming is very, very, VERY big in Korea. More on all this during the week. [[ t e c h n o c u l t u r e ]]