Targeting insanity

Wonderful column by Simon Caulkin on why the New Labour regime’s obsession with ‘targets’ is nuts. Excerpt:

Because they are products of one world view applied to another – reductive mechanical measures applied to non-mechanical systems – targets have unpredictable and quickly ramifying consequences. To cut waiting lists hospitals do easier, rather than more urgent, operations; to meet exam pass rates schools exclude difficult students or encourage them into easier subjects; and to hit City earnings targets companies overstate profits or cut advertising or R&D budgets. Enron was the most target-driven company on earth, and to meet its targets it tore itself apart. The reply to ministers’ repeated refrain that ‘the private sector has targets’ is: look at Enron…

Trolling for business

This morning’s Observer column

Question: Six months ago you set up a technology company in your garage. You’ve got your first round of serious funding and can hire people. Which of the following do you employ first? A software engineer? An office manager? A book-keeper? A salesman?

Answer: none of the above. What you may need most of all is a patent lawyer. Otherwise in two years’ time – just when you’ve had the first really big order for 200,000 units of your new gizmo – you may find yourself opening an unpleasantly worded letter from a company based in Virginia or Delaware claiming that the aforementioned gizmo infringes one of their patents and threatening legal action unless you pay them whopping royalties. You have no idea whether this claim would be upheld by a court. But it will cost at least $100,000 in legal fees to find out, and even the hint of litigation will scare off the venture capitalists you desperately need to provide the second round of funding needed to fulfil that first big order.

Welcome to the world of high technology…

Amazonian tricks?

According to John Sutherland,

The American economist R Preston McAfee, for example, suggests that hip book buyers should “try logging into Amazon with your own identity and asking for a price on something. Then clear your cookies (so Amazon cannot access your personal information and purchasing history) and search again anonymously for the same item. Sometimes you will be quoted a different price, because when Amazon looks at your past spending pattern, and sees that you have not always gone for the lowest price, they will treat you as a poor searcher – a more inelastic customer – and make you a less attractive price offer.”

Hmmm…. Wonder if this is true or just another urban legend. At least it’s an empirical question. Must have a go…

The prolific Professor Sutherland, incidentally, resembles the Chicago meat-processing industry — which, famously, “used every part of the hog except the grunt” — in that he allows nothing to go to waste and extracts maximum value from every snippet he finds. Thus, the McAfee quotation is used again in Sutherland’s entertaining ‘Diary’ piece in the current issue of the London Review of Books.

Amazon’s 1-click patent under review

From Good Morning Silicon Valley

Intriguing news, this: The U.S. Patent and Trademark Office plans to review Amazon.com’s overly broad and decidedly unoriginal 1-Click business method patent after a New Zealand actor successful raised a “substantial new question” of patentability. Irked about a slow book delivery, actor Peter Calveley went digging in the USPTO archives and uncovered a patent describing a “single action” to be used in ordering an item, a method very similar to Amazon’s 1-Click. That patent, written up by a company called DigiCash, was filed in 1996 — years before Amazon was awarded the patent that would inspire its infamous infringement suit against rival bookseller Barnes & Noble.com…

Calvely posted news of this potential prior art to his blog and sparked enough interest that he was able to raise the USPTO’s $2,520 re-examination fee. And now the USPTO has decided to follow through. Watch this space.

The real story of the Fisher Space Pen

The Million Dollar Space Pen Myth is just that, a myth. The pens never cost a lot of money and were not developed by wasteful bureaucrats or overactive NASA engineers. The real story of the Space Pen is less interesting than the myth, but in many ways more inspiring. It is not a story of NASA bureaucrats versus simplistic Russians, but a story of a clever capitalist who built a superior product and conducted some innovative marketing. That story, however, is a little harder to sell to a public that believes what it wants to believe.

That’s the gist. For detail, see here. Another urban legend bites the dust. Sigh.

One of my boys had a Space Pen for school work. Once he wrote a poem about it for an English assignment. It went like this:

This is the pen
That I did my homework with.
This is the pen
That earned me merits.
This is the pen
That got me through tests
And classwork,
Took me through my education,
Always at the bottom of my pencil case,
Waiting…
This is the pen.

Amazon goes into the online data storage business

Yep. See here for details.

Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers.

Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. It gives any developer access to the same highly scalable, reliable, fast, inexpensive data storage infrastructure that Amazon uses to run its own global network of web sites. The service aims to maximize benefits of scale and to pass those benefits on to developers.

Costs? You pay only for what you use. $0.15 per GB-month of storage used; $.20 per GB of data transferred.

Oh, and here’s a handy front end.

Posted in Web

Who falls for 419 scams?

I cannot believe that people fall for these Nigerian email scams. But here’s a true story from the New Yorker which suggests that they do.

James Miller collects all the 419 emails he receives and keeps them in a special folder (no doubt labelled “Greed, Folly and Stupidity”). He also pointed me to Scamorama, a site which realises the comic potential of the 419 racket.