If anyone thought that old-style media power was over, then Rupert Murdoch, owner of Fox, is the living refutation of that comforting hypothesis. Fox News, according to the New York Times “has been the most watched cable news network for 15 years, but depending on the hour, the news narrative it presents to its large and loyal conservative audience can sharply diverge from what consumers of other media outlets may be seeing.”
Times reporters watched Fox News from 6 a.m. until midnight last Thursday to see how its coverage varied from that of its rivals on a day when cable news was dominated by the health care debate in Congress, the terrorist attack in London and the investigation into Russian interference in the presidential election.
One notable way Fox News stood apart from its competition, as it has been known to do for years, was in the stories it chose to highlight and the tone — in some of its opinion shows, unapologetically supportive of Mr. Trump and his agenda — with which it covered them.
There was extensive coverage of the health care vote, for example, but there was also considerable time given to topics, like a rape case in Maryland, that viewers would not have heard about if they had turned to CNN or MSNBC. The rape case, which involved an undocumented immigrant and went virtually uncovered on most networks, received almost hourly updates on Fox, and at times was used as proof that Mr. Trump’s calls for tighter borders and a crackdown on immigration were justified.
The key role played in the US election by TV is also a cautionary tale for those who thought that the Internet would eventually wipe out TV. This is the most common misconception about new communications technologies: what John Seely Brown calls “endism” — the belief that new media wipe out older media. That’s why I’ve argued for many years that a better metaphor for our communications environment is ecological. New media don’t wipe out older ones; but new relationships (many of them symbiotic, and sometimes parasitic) evolve. Broadcast TV has, of course, been eroded by the rise of ‘on-demand’ viewing, Netflix, etc. But TV hasn’t gone away, and Fox’s dominance confirms that.