No ‘Intel Inside’ outside!

Surprise, surprise! Apple’s new desktop and laptop computers have Intel CPUs, but according to

they don’t show the chipmaker’s presence on the outside.

Most brand-name PCs that use Intel processors take part in the “Intel Inside” programme, which gives the computer makers marketing dollars for displaying the chipmaker’s logo on their products and in their advertising.

But Apple decided not to sign on to the programme with the line-up of Intel-based Macs that CEO Steve Jobs introduced at the Macworld Expo on Tuesday.

Er, why not? The answer, according to Good Morning, Silicon Valley, is because the ‘Intel Inside’ logo “evokes a gag reflex” in many longterm Apple customers!