Nice quote from Francis Bacon about the difficulty of explaining complex stuff to a bemused public

Nice quote from Francis Bacon about the difficulty of explaining complex stuff to a bemused public

” Those whose conceits are seated in popular opinions, need only but to prove or dispute; but those whose conceits are beyond popular opinions, have a double labor: the one to make themselves conceived, and the other to prove and demonstrate. So that it is of necessity with them to have recourse to similitudes and translations [that is, metaphors] to express themselves.”