Fascinating article on the difficulties MySpace engineers have had in coping with exponential growth. A long piece, but worth reading…
The “network effect,” in which the mass of users inviting other users to join MySpace led to exponential growth, began about eight months after the launch “and never really stopped,” Chau says.
News Corp., the media empire that includes the Fox television networks and 20th Century Fox movie studio, saw this rapid growth as a way to multiply its share of the audience of Internet users, and bought MySpace in 2005 for $580 million. Now, News Corp. chairman Rupert Murdoch apparently thinks MySpace should be valued like a major Web portal, recently telling a group of investors he could get $6 billion—more than 10 times the price he paid in 2005—if he turned around and sold it today. That’s a bold claim, considering the Web site’s total revenue was an estimated $200 million in the fiscal year ended June 2006. News Corp. says it expects Fox Interactive as a whole to have revenue of $500 million in 2007, with about $400 million coming from MySpace.
But MySpace continues to grow. In December, it had 140 million member accounts, compared with 40 million in November 2005. Granted, that doesn’t quite equate to the number of individual users, since one person can have multiple accounts, and a profile can also represent a band, a fictional character like Borat, or a brand icon like the Burger King.
Still, MySpace has tens of millions of people posting messages and comments or tweaking their profiles on a regular basis—some of them visiting repeatedly throughout the day. That makes the technical requirements for supporting MySpace much different than, say, for a news Web site, where most content is created by a relatively small team of editors and passively consumed by Web site visitors. In that case, the content management database can be optimized for read-only requests, since additions and updates to the database content are relatively rare. A news site might allow reader comments, but on MySpace user-contributed content is the primary content. As a result, it has a higher percentage of database interactions that are recording or updating information rather than just retrieving it.
Every profile page view on MySpace has to be created dynamically—that is, stitched together from database lookups. In fact, because each profile page includes links to those of the user’s friends, the Web site software has to pull together information from multiple tables in multiple databases on multiple servers. The database workload can be mitigated somewhat by caching data in memory, but this scheme has to account for constant changes to the underlying data.
The Web site architecture went through five major revisions—each coming after MySpace had reached certain user account milestones—and dozens of smaller tweaks, Benedetto says. “We didn’t just come up with it; we redesigned, and redesigned, and redesigned until we got where we are today,” he points out…