Measuring movie performance

In one of those marvellous coincidences usually dreamed up only by screenwriters, immediately after hitting ‘publish’ on my previous post, an email from my colleague Allegre Hadida popped into my inbox, pointing me at this intriguing video about her recent research paper on the deficiencies of conventional metrics of movie performance. Her findings are intriguing, but so also is this way of drawing attention to one’s research. Other academics could learn a lot from this.