Leica – a la carte

Well, this takes the biscuit!

To give this quality an unmistakable, personal touch, Leica is now offering you an ambitious unique modular system. The Leica à la carte principle lets you configure your own Leica M camera, which will then be produced just for you. You choose all of the individual details that perfectly suit your functional, esthetic and practical preferences, starting with the color of the camera top and type of leather finish, following with different viewfinder frames and ending with personal engravings such as signatures and markings which clearly prove that your Leica is a unique item. Of course, this is only possible because each Leica is made by hand in the traditional way practised in the factory in Solms.

Er, no mention of anything as vulgar as price. I’m sticking with my (black) M6.