How to admit a mistake

I posted something a few days ago about how FaceBook had stepped over an unacceptable threshold in relation to their users’ privacy. Now here’s the response of faceBook’s CEO, Mark Zuckerberg. It begins:

We really messed this one up. When we launched News Feed and Mini-Feed we were trying to provide you with a stream of information about your social world. Instead, we did a bad job of explaining what the new features were and an even worse job of giving you control of them. I’d like to try to correct those errors now…

On the face of it, this is a really good example of how to handle a mistake. Admit it, apologise, fix it and move on.

The only problem is that Zuckerberg got it wrong first time — just like any other CEO!