At Photokina today, Hasselblad introduced the H4D-31, a camera that actually makes digital medium format photography considerably more affordable (albeit still pretty darn expensive for a “young photographer”).

The camera weighs in at 31 megapixels rather than 40, but the 22.5% decrease in resolution translates into a generous 35% decrease in price: the H4D-31 costs about $13,000. You also get your choice of a 80mm prime lens or a lens adapter that allows you to use V-System lenses you already own.

Hmmm… That’s only £8,300 in old money. A snip, dear boy, a snip. A mere bagatelle, as Bertie Wooster might say. Form an orderly queue.

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