Google’s big move into ethics-theatre backfires.

This morning’s Observer column:

Given that the tech giants, which have been ethics-free zones from their foundations, owe their spectacular growth partly to the fact that they have, to date, been entirely untroubled either by legal regulation or scruples about exploiting taxation loopholes, this Damascene conversion is surely something to be welcomed, is it not? Ethics, after all, is concerned with the moral principles that affect how individuals make decisions and how they lead their lives.

That charitable thought is unlikely to survive even a cursory inspection of what is actually going on here. In an admirable dissection of the fourth of Google’s “principles” (“Be accountable to people”), for example, Prof David Watts reveals that, like almost all of these principles, it has the epistemological status of pocket lint or those exhortations to be kind to others one finds on evangelical websites. Does it mean accountable to “people” in general? Or just to Google’s people? Or to someone else’s people (like an independent regulator)? Answer comes there none from the code.

Warming to his task, Prof Watts continues: “If Google’s AI algorithms mistakenly conclude I am a terrorist and then pass this information on to national security agencies who use the information to arrest me, hold me incommunicado and interrogate me, will Google be accountable for its negligence or for contributing to my false imprisonment? How will it be accountable? If I am unhappy with Google’s version of accountability, to whom do I appeal for justice?”

Quite so. But then Google goes and doubles down on absurdity with its prestigious “advisory council” that “will consider some of Google’s most complex challenges that arise under our AI Principles, such as facial recognition and fairness in machine learning, providing diverse perspectives to inform our work”…

Read on

After I’d written the column, Google announced that it was dissolving its ethics advisory council. So we had to add this:

Postscript: Since this column was written, Google has announced that it is disbanding its ethics advisory council – the likely explanation is that the body collapsed under the weight of its own manifest absurdity.

That still leaves the cynical absurdity of Google’s AI ‘principles’ to be addressed, though.