Feeding the crocodile

This morning’s Observer column:

Last week, Kevin Systrom and Mike Krieger, the co-founders of Instagram, announced that they were leaving Facebook, where they had worked since Mark Zuckerberg bought their company six years ago. “We’re planning on taking some time off to explore our curiosity and creativity again,” Systrom wrote in a statement on the Instagram blog. “Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.”

Quite so. It’s always refreshing when young millionaires decide to spend more time with their money. (Facebook paid $715m for their little outfit when it acquired it; Instagram had 13 employees at the time.) But to those of us who have an unhealthy interest in what goes on at Facebook, the real question about Systrom’s and Krieger’s departure was: what took them so long?

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